Yi‐Wen Liao
Dados Biográficos
| ID | 6628080 |
|---|---|
| NOME | Yi‐Wen Liao |
| PRENOMES | Yi‐Wen |
| SOBRENOME | Liao |
| ASSINATURA | LIAO Y W |
| AFILIAÇÕES | Chia Nan University of Pharmacy and Science |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 4 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2014 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2014 |
| ÍNDICE H | 1 |
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Advertising (1 obras) · Business (1 obras) · Consumer behaviour (1 obras) · Consumer Retail Behavior Studies (1 obras) · Context (archaeology (1 obras) · Customer Service Quality and Loyalty (1 obras) · Digital Marketing and Social Media (1 obras) · Loyalty (1 obras) · Loyalty business model (1 obras) · Marketing (1 obras)