Moses Namara
Dados Biográficos
| ID | 6628397 |
|---|---|
| NOME | Moses Namara |
| PRENOMES | Moses |
| SOBRENOME | Namara |
| ASSINATURA | NAMARA M |
| AFILIAÇÕES | Clemson University |
| ORCID | 0000-0002-0099-8275 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 1 |
The Opad-perception framework
Purpose The paper aims to develop and validate an instrument to measure users’ perceptions of online personalized advertising. Design/methodology/approach First, we identified 12 different aspects of online personalized advertisement and formulated candidate items through a literature review. A card sorting study and expert review were conducted to generate the initial scale items. We then conducted one survey ( n = 308) to create a reliable meas…
Social media’s have-nots
Purpose The purpose of this paper is to investigate the motivations, concerns, benefits and consequences associated with non-use of social media. In doing so, it extends Wyatt’s commonly used taxonomy of non-use by identifying new dimensions in which to understand non-use of social media. This framework encompasses a previously unidentified category of non-use that is critical to understand in today’s social media environment. Design/methodology/…
Social media’s have-nots
Purpose The purpose of this paper is to investigate the motivations, concerns, benefits and consequences associated with non-use of social media. In doing so, it extends Wyatt’s commonly used taxonomy of non-use by identifying new dimensions in which to understand non-use of social media. This framework encompasses a previously unidentified category of non-use that is critical to understand in today’s social media environment. Design/methodology/…
Social media’s have-nots
Purpose The purpose of this paper is to investigate the motivations, concerns, benefits and consequences associated with non-use of social media. In doing so, it extends Wyatt’s commonly used taxonomy of non-use by identifying new dimensions in which to understand non-use of social media. This framework encompasses a previously unidentified category of non-use that is critical to understand in today’s social media environment. Design/methodology/…
The Opad-perception framework
Purpose The paper aims to develop and validate an instrument to measure users’ perceptions of online personalized advertising. Design/methodology/approach First, we identified 12 different aspects of online personalized advertisement and formulated candidate items through a literature review. A card sorting study and expert review were conducted to generate the initial scale items. We then conducted one survey ( n = 308) to create a reliable meas…
Computer Science (2 obras) · Impact of Technology on Adolescents (2 obras) · Psychology (2 obras) · Advertising (1 obras) · Business (1 obras) · Developmental psychology (1 obras) · Digital Marketing and Social Media (1 obras) · Empirical research (1 obras) · Exploratory research (1 obras) · Generalizability theory (1 obras)