Xiaodong Jiang
Dados Biográficos
| ID | 6628985 |
|---|---|
| NOME | Xiaodong Jiang |
| PRENOMES | Xiaodong |
| SOBRENOME | Jiang |
| ASSINATURA | JIANG X |
| AFILIAÇÕES | Shanghai University of Finance and Economics |
| ORCID | 0000-0002-9656-4972 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2010 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Non-face emojis and credibility in user-generated content
Purpose This study applies the Feelings-as-Information Theory (FIT) to investigate how non-face emojis in user-generated content (UGC) influence perceived review credibility through positive affect and processing fluency, and how these effects vary by review valence and involvement. Design/methodology/approach Two experiments were conducted: a 3 × 2 between-subjects design with review valence as a contextual factor, and a 3 × 2 × 2 between-subjec…
How Do Taxes on Car Sales Affect Television Advertising Strategies
Many countries have leveraged sales tax to discourage (or encourage) consumption of socially undesirable (or desirable) products. This article uses several exogenous vehicle sales tax change events to examine the effect of the low-emission vehicle sales tax rate on automobile brands’ television advertising strategies. Empirical results suggest that companies exhibit procyclical advertising behavior in response to the external tax rate change. Mor…
Paeonol, the main active principles of Paeonia moutan, ameliorates alcoholic steatohepatitis in mice
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Paeonol, the main active principles of Paeonia moutan, ameliorates alcoholic steatohepatitis in mice
How Do Taxes on Car Sales Affect Television Advertising Strategies
Many countries have leveraged sales tax to discourage (or encourage) consumption of socially undesirable (or desirable) products. This article uses several exogenous vehicle sales tax change events to examine the effect of the low-emission vehicle sales tax rate on automobile brands’ television advertising strategies. Empirical results suggest that companies exhibit procyclical advertising behavior in response to the external tax rate change. Mor…
Non-face emojis and credibility in user-generated content
Purpose This study applies the Feelings-as-Information Theory (FIT) to investigate how non-face emojis in user-generated content (UGC) influence perceived review credibility through positive affect and processing fluency, and how these effects vary by review valence and involvement. Design/methodology/approach Two experiments were conducted: a 3 × 2 between-subjects design with review valence as a contextual factor, and a 3 × 2 × 2 between-subjec…
Advertising (1 obras) · Affect (linguistics (1 obras) · Affect (linguistics) (1 obras) · Alcohol Consumption and Health Effects (1 obras) · Alcoholic hepatitis (1 obras) · Alcoholic liver disease (1 obras) · Apoptosis (1 obras) · Biochemistry (1 obras) · Business (1 obras) · Chemistry (1 obras)