Marina Arteaga-Peñafiel
Dados Biográficos
| ID | 6662018 |
|---|---|
| NOME | Marina Arteaga-Peñafiel |
| PRENOMES | Marina |
| SOBRENOME | Arteaga-Peñafiel |
| ASSINATURA | ARTEAGA-PEÑAFIEL M |
| AFILIAÇÕES | Facultad de Ingeniería Química, Universidad de Guayaquil, Guayaquil, Ecuador |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2020 |
| ÍNDICE H | 0 |
Motivation and segmentation of gastronomic events
The objective of this study is to identify the different segments of tourists that attend the ‘Festival of the Red Crab' in Ecuador and the motivational dimensions of each segment. Two hundred surveys were collected from those attending the gastronomic event, and these data were analyzed using factor analysis and K-means non-hierarchical clustering. The results of this leisure event show six motivational dimensions: ‘escape/event novelty', ‘socia…
Sem obras proeminentes nesta página.
Motivation and segmentation of gastronomic events
The objective of this study is to identify the different segments of tourists that attend the ‘Festival of the Red Crab' in Ecuador and the motivational dimensions of each segment. Two hundred surveys were collected from those attending the gastronomic event, and these data were analyzed using factor analysis and K-means non-hierarchical clustering. The results of this leisure event show six motivational dimensions: ‘escape/event novelty', ‘socia…
Advertising (1 obra) · Business (1 obra) · Culinary Culture and Tourism (1 obra) · Event (particle physics (1 obra) · Gastronomy (1 obra) · Geography (1 obra) · Market segmentation (1 obra) · Marketing (1 obra) · Novelty (1 obra) · Psychology (1 obra)