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Julian Hohner

Dados Biográficos

ID6715186
NOMEJulian Hohner
PRENOMESJulian
SOBRENOMEHohner
ASSINATURAHOHNER J
AFILIAÇÕESLudwig-Maximilians-Universität München
ORCID0000-0002-5872-0954
VERIFICADOSim
TOTAL DE OBRAS9
TOTAL DE CITAÇÕES16
TOTAL COMO AUTOR9
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2022
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H2
  • Unraveling the pinkwashing discourse on X and Instagram

    Open Access•Brigitte Naderer, Julian Hohner et al.•ARTICLE•International Journal of…•2026

    The (perceived) appropriation of social issues for promotional purposes, without translating that awareness and support into real social change, is a growing trend in marketing and is widely discussed under the term ‘washing’ practice. This paper examines the discourses associated with the term pinkwashing and explores the networks, sentiments, and persuasive aspects of this concept. We take an exploratory and descriptive approach to examine this…

  • Radicalization and the internet

    Open Access•Sophia Rothut, Heidi Schulze et al.•ARTICLE•The Communication Review•2026

  • Psychologie der Rechtsradikalisierung

    Frank Asbrock, Rainer Banse et al.•BOOK•Psychologie der Rechtsradikalisieru…•2024

    Wie radikalisieren sich Menschen und warum ist die Empfänglichkeit für rechte Radikalisierungsdynamiken aktuell besonders hoch? Dieses Buch bietet Einblicke in die psychologische Forschung zu diesen Fragen. Wissenschaftlerinnen und Wissenschaftler stellen in prägnanter und verständlicher Weise Erkenntnisse und Forschungslücken dar. Die Beiträge diskutieren insbesondere die motivationale Bedeutung von Verlust- und Benachteiligungserfahrungen, das …

  • Social Media and Radicalization

    Open Access•Heidi Schulze, Simon Greipl et al.•ARTICLE•Medien & Kommunikationswissenschaft•2024

    To accentuate which platform characteristics particularly foster radicalization and extremist dynamics, this contribution investigates the affordances of social media as delineated in contemporary literature, conducting a platform comparison encompassing Telegram, WhatsApp, and X (formerly Twitter). Based on a scoping review, 17 affordances identified from studies researching radicalization dynamics on social media were extracted and categorized.…

  • Analyzing radical visuals at scale

    Open Access•Julian Hohner, Azade Kakavand et al.•ARTICLE•Journal of Digital Social Research•2024•Citada por: 4•Referências: 19

    Research examining radical visual communication and its manifestation on the trending platform TikTok is limited. This paper presents a novel methodological framework for studying mobilization strategies of far-right groups on TikTok, employing a mixed-method approach that combines manual annotation, unsupervised image classification, and named-entity recognition to analyze the dynamics of radical visuals at scale. Differentiating between interna…

  • Ambassadors of ideology

    Open Access•Sophia Rothut, Heidi Schulze et al.•ARTICLE•New Media & Society•2023•Citada por: 10•Referências: 13

    Increasingly, influencers are employed to market not only products but also ideas and beliefs. The far right has recognized the strategic potential of influencer communication to tap into new target groups and mobilize supporters. This paper provides insights into the little-explored field of far-right influencers. We conceptualize them as individual actors characterized by far-right ideology, positioned as political influencers, actively advocat…

  • Far-right conspiracy groups on fringe platforms

    Open Access•Heidi Schulze, Julian Hohner et al.•ARTICLE•Convergence The International…•2022

    Societal crises, such as the COVID-19 pandemic, produce societal instability and create a fertile ground for radicalization. Extremists exploit such crises by distributing disinformation to amplify uncertainty and distrust among the public. Based on these developments, this study presents a longitudinal analysis of far-right communication on fringe platforms, demonstrating radicalization dynamics. Public Telegram communication of three movements …

  • Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

    Tim Wulf, Brigitte Naderer et al.•ARTICLE•International Journal of…•2022

    Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …

  • From solidarity to blame game

    Open Access•Julian Hohner, Heidi Schulze et al.•ARTICLE•Studies in Communication and Media•2022•Citada por: 2•Referências: 17

    Terror attacks are followed by public shock and disorientation. Previous research has found that people use social media to collectively negotiate responses, interpretations, and sense-making in the aftermath of terror attacks. However, the role of ideologically motivated discussions and their relevance to the overall discourse have not been studied. This paper addresses this gap and focuses specifically on the far-right discourse, comparing it t…

  • Ambassadors of ideology

    Open Access•Sophia Rothut, Heidi Schulze et al.•ARTICLE•New Media & Society•2023•Citada por: 10•Referências: 13

    Increasingly, influencers are employed to market not only products but also ideas and beliefs. The far right has recognized the strategic potential of influencer communication to tap into new target groups and mobilize supporters. This paper provides insights into the little-explored field of far-right influencers. We conceptualize them as individual actors characterized by far-right ideology, positioned as political influencers, actively advocat…

  • Analyzing radical visuals at scale

    Open Access•Julian Hohner, Azade Kakavand et al.•ARTICLE•Journal of Digital Social Research•2024•Citada por: 4•Referências: 19

    Research examining radical visual communication and its manifestation on the trending platform TikTok is limited. This paper presents a novel methodological framework for studying mobilization strategies of far-right groups on TikTok, employing a mixed-method approach that combines manual annotation, unsupervised image classification, and named-entity recognition to analyze the dynamics of radical visuals at scale. Differentiating between interna…

  • From solidarity to blame game

    Open Access•Julian Hohner, Heidi Schulze et al.•ARTICLE•Studies in Communication and Media•2022•Citada por: 2•Referências: 17

    Terror attacks are followed by public shock and disorientation. Previous research has found that people use social media to collectively negotiate responses, interpretations, and sense-making in the aftermath of terror attacks. However, the role of ideologically motivated discussions and their relevance to the overall discourse have not been studied. This paper addresses this gap and focuses specifically on the far-right discourse, comparing it t…

  • Far-right conspiracy groups on fringe platforms

    Open Access•Heidi Schulze, Julian Hohner et al.•ARTICLE•Convergence The International…•2022

    Societal crises, such as the COVID-19 pandemic, produce societal instability and create a fertile ground for radicalization. Extremists exploit such crises by distributing disinformation to amplify uncertainty and distrust among the public. Based on these developments, this study presents a longitudinal analysis of far-right communication on fringe platforms, demonstrating radicalization dynamics. Public Telegram communication of three movements …

  • Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

    Tim Wulf, Brigitte Naderer et al.•ARTICLE•International Journal of…•2022

    Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …

  • From solidarity to blame game

    Open Access•Julian Hohner, Heidi Schulze et al.•ARTICLE•Studies in Communication and Media•2022•Citada por: 2•Referências: 17

    Terror attacks are followed by public shock and disorientation. Previous research has found that people use social media to collectively negotiate responses, interpretations, and sense-making in the aftermath of terror attacks. However, the role of ideologically motivated discussions and their relevance to the overall discourse have not been studied. This paper addresses this gap and focuses specifically on the far-right discourse, comparing it t…

  • Ambassadors of ideology

    Open Access•Sophia Rothut, Heidi Schulze et al.•ARTICLE•New Media & Society•2023•Citada por: 10•Referências: 13

    Increasingly, influencers are employed to market not only products but also ideas and beliefs. The far right has recognized the strategic potential of influencer communication to tap into new target groups and mobilize supporters. This paper provides insights into the little-explored field of far-right influencers. We conceptualize them as individual actors characterized by far-right ideology, positioned as political influencers, actively advocat…

  • Psychologie der Rechtsradikalisierung

    Frank Asbrock, Rainer Banse et al.•BOOK•Psychologie der Rechtsradikalisieru…•2024

    Wie radikalisieren sich Menschen und warum ist die Empfänglichkeit für rechte Radikalisierungsdynamiken aktuell besonders hoch? Dieses Buch bietet Einblicke in die psychologische Forschung zu diesen Fragen. Wissenschaftlerinnen und Wissenschaftler stellen in prägnanter und verständlicher Weise Erkenntnisse und Forschungslücken dar. Die Beiträge diskutieren insbesondere die motivationale Bedeutung von Verlust- und Benachteiligungserfahrungen, das …

  • Social Media and Radicalization

    Open Access•Heidi Schulze, Simon Greipl et al.•ARTICLE•Medien & Kommunikationswissenschaft•2024

    To accentuate which platform characteristics particularly foster radicalization and extremist dynamics, this contribution investigates the affordances of social media as delineated in contemporary literature, conducting a platform comparison encompassing Telegram, WhatsApp, and X (formerly Twitter). Based on a scoping review, 17 affordances identified from studies researching radicalization dynamics on social media were extracted and categorized.…

  • Analyzing radical visuals at scale

    Open Access•Julian Hohner, Azade Kakavand et al.•ARTICLE•Journal of Digital Social Research•2024•Citada por: 4•Referências: 19

    Research examining radical visual communication and its manifestation on the trending platform TikTok is limited. This paper presents a novel methodological framework for studying mobilization strategies of far-right groups on TikTok, employing a mixed-method approach that combines manual annotation, unsupervised image classification, and named-entity recognition to analyze the dynamics of radical visuals at scale. Differentiating between interna…

  • Unraveling the pinkwashing discourse on X and Instagram

    Open Access•Brigitte Naderer, Julian Hohner et al.•ARTICLE•International Journal of…•2026

    The (perceived) appropriation of social issues for promotional purposes, without translating that awareness and support into real social change, is a growing trend in marketing and is widely discussed under the term ‘washing’ practice. This paper examines the discourses associated with the term pinkwashing and explores the networks, sentiments, and persuasive aspects of this concept. We take an exploratory and descriptive approach to examine this…

  • Radicalization and the internet

    Open Access•Sophia Rothut, Heidi Schulze et al.•ARTICLE•The Communication Review•2026

Political science (5 obras) · Computer Science (4 obras) · Misinformation and Its Impacts (4 obras) · Social Media and Politics (4 obras) · Sociology (4 obras) · Hate Speech and Cyberbullying Detection (3 obras) · Law (3 obras) · Politics (3 obras) · Psychology (3 obras) · Radicalization (3 obras)

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