Aya Shata
Dados Biográficos
| ID | 6837870 |
|---|---|
| NOME | Aya Shata |
| PRENOMES | Aya |
| SOBRENOME | Shata |
| ASSINATURA | SHATA A |
| AFILIAÇÕES | University of Miami |
| ORCID | 0000-0003-1599-8179 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 5 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
“Opting Out of AI”
Research on Generative Artificial Intelligence (GAI) in higher education primarily focuses on faculty use and experiences, with limited attention given to why some abstain from using it. Drawing from Innovation Resistance Theory, this study aims to address this gap by exploring the perceptions of both faculty users and non-users of GAI, identifying the reasons and concerns why they avoid GAI. A survey of 294 full-time higher education faculty fro…
Is It Real Enough? A Mixed-Methods Study of Realism, Engagement and Counterargument in Transmedia Edutainment for Sustainable Behaviors
Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multi…
The Dragonfly Effect
Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews are conducted with advocates from all campa…
A Women’s Empowerment Campaign in Egypt
The last few years have seen many movements aimed at empowering women worldwide. The question of what it means to be empowered and how to empower others needs to be studied further. Using ‘Taa Marbuta,’ a women’s empowerment campaign in Egypt, this paper attempts to understand the process of empowerment from the campaign/content creators’ perspective, including levels of empowerment and forms of power, and factors that influence a campaign succes…
The sociocultural and political influences on the practice of media advocacy
The sociocultural context, in which media advocacy is practised, results in several influential factors that affect its effectiveness, outcomes, and success/failure. The objective of this article is to identify and discuss the sociocultural and political factors for the media advocacy efforts in fighting sexual harassment in Egypt and to evaluate their influence on the campaign’s outcomes. Using the triangulation approach, in-depth interviews wer…
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The sociocultural and political influences on the practice of media advocacy
The sociocultural context, in which media advocacy is practised, results in several influential factors that affect its effectiveness, outcomes, and success/failure. The objective of this article is to identify and discuss the sociocultural and political factors for the media advocacy efforts in fighting sexual harassment in Egypt and to evaluate their influence on the campaign’s outcomes. Using the triangulation approach, in-depth interviews wer…
The Dragonfly Effect
Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews are conducted with advocates from all campa…
A Women’s Empowerment Campaign in Egypt
The last few years have seen many movements aimed at empowering women worldwide. The question of what it means to be empowered and how to empower others needs to be studied further. Using ‘Taa Marbuta,’ a women’s empowerment campaign in Egypt, this paper attempts to understand the process of empowerment from the campaign/content creators’ perspective, including levels of empowerment and forms of power, and factors that influence a campaign succes…
“Opting Out of AI”
Research on Generative Artificial Intelligence (GAI) in higher education primarily focuses on faculty use and experiences, with limited attention given to why some abstain from using it. Drawing from Innovation Resistance Theory, this study aims to address this gap by exploring the perceptions of both faculty users and non-users of GAI, identifying the reasons and concerns why they avoid GAI. A survey of 294 full-time higher education faculty fro…
Is It Real Enough? A Mixed-Methods Study of Realism, Engagement and Counterargument in Transmedia Edutainment for Sustainable Behaviors
Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multi…
Sociology (5 obras) · Political science (4 obras) · Public relations (4 obras) · Social Media and Politics (3 obras) · Computer Science (2 obras) · Context (archaeology (2 obras) · Empowerment (2 obras) · Gender, Feminism, and Media (2 obras) · Media Studies and Communication (2 obras) · Politics (2 obras)