Mario Alguacil
Dados Biográficos
| ID | 6843045 |
|---|---|
| NOME | Mario Alguacil |
| PRENOMES | Mario |
| SOBRENOME | Alguacil |
| ASSINATURA | ALGUACIL M |
| AFILIAÇÕES | Universitat de València |
| ORCID | 0000-0002-4832-2290 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Environmental impacts of participants in small-scale sporting events
Understanding the calculation of the carbon footprint is a fundamental step in analyzing the environmental impact of sporting events. For this reason, such events have received considerable attention in recent years. However, despite their higher presence, frequency and the advantages they offer over mega-events, small- and medium-scale events have been largely understudied. Moreover, among the various methodologies used to carry out these calcul…
Uncovering Differences
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variables influence perceptions according to gender, and to contribute to the creation of strategies more aligned with the interests and needs of each targe…
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, i…
How can the management of fitness centres be improved through corporate image and brand image
The aim of this research is to test the role of corporate image in \npredicting credibility, trust, and brand recognition. In addition, it \nis intended to verify whether these variables can explain the atti- \ntudes and future intentions of fitness centre users to better \nunderstand their behaviour. Through an online survey, the opin- \nions of 325 fitness centre users were collected regarding the pre- \nviously mentioned variables. A structura…
El impacto social de un evento deportivo mediano recurrente
The objective of this study is to analyze the\nperception of the residents of the city of Valencia on\nthe social impact of the Trinidad Alfonso Valencia\nMarathon and to identify the factors in which the\nindicators of perceived impacts are grouped. A sample\nof 391 residents in the city was collected through\na convenience sampling, with a mean age of 34.26\n(SD=11.78) and a distribution of 56.5% were men\nand 43.5% were women. Thirty-two items…
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El impacto social de un evento deportivo mediano recurrente
The objective of this study is to analyze the\nperception of the residents of the city of Valencia on\nthe social impact of the Trinidad Alfonso Valencia\nMarathon and to identify the factors in which the\nindicators of perceived impacts are grouped. A sample\nof 391 residents in the city was collected through\na convenience sampling, with a mean age of 34.26\n(SD=11.78) and a distribution of 56.5% were men\nand 43.5% were women. Thirty-two items…
How can the management of fitness centres be improved through corporate image and brand image
The aim of this research is to test the role of corporate image in \npredicting credibility, trust, and brand recognition. In addition, it \nis intended to verify whether these variables can explain the atti- \ntudes and future intentions of fitness centre users to better \nunderstand their behaviour. Through an online survey, the opin- \nions of 325 fitness centre users were collected regarding the pre- \nviously mentioned variables. A structura…
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, i…
Uncovering Differences
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variables influence perceptions according to gender, and to contribute to the creation of strategies more aligned with the interests and needs of each targe…
Environmental impacts of participants in small-scale sporting events
Understanding the calculation of the carbon footprint is a fundamental step in analyzing the environmental impact of sporting events. For this reason, such events have received considerable attention in recent years. However, despite their higher presence, frequency and the advantages they offer over mega-events, small- and medium-scale events have been largely understudied. Moreover, among the various methodologies used to carry out these calcul…
Business (3 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Marketing (3 obras) · Psychology (3 obras) · Advertising (2 obras) · Digital Marketing and Social Media (2 obras) · Mathematics (2 obras) · Perception (2 obras) · Political science (2 obras) · Social Psychology (2 obras)