Thanh Chung Pham
Dados Biográficos
| ID | 6958276 |
|---|---|
| NOME | Thanh Chung Pham |
| PRENOMES | Thanh Chung |
| SOBRENOME | Pham |
| ASSINATURA | PHAM T C |
| AFILIAÇÕES | FPT University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
The impact of KOLs on consumption intention
In Vietnam’s fast-evolving cosmetics industry, the strategic use of Key Opinion Leaders (KOLs) is often challenged by a limited understanding of which attributes drive immediate sales and which contribute to long-term brand value. This study examines the influence of five KOL characteristics, including specialty, connection, suitability, attractiveness, and credibility, on Generation Y consumers’ consumption intention while also investigating the…
Understanding sustainable urban transport adoption in emerging economy
As urbanization and climate challenges intensify, the need for sustainable urban transportation becomes increasingly urgent. Electric ride-hailing presents a cleaner mobility solution, yet its adoption in developing countries like Vietnam remains limited. This study investigated the intention of Generation Z (Gen Z) consumers in Vietnam to adopt electric ride-hailing services (ERHS), integrating environmental, social, and governance (ESG) percept…
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Understanding sustainable urban transport adoption in emerging economy
As urbanization and climate challenges intensify, the need for sustainable urban transportation becomes increasingly urgent. Electric ride-hailing presents a cleaner mobility solution, yet its adoption in developing countries like Vietnam remains limited. This study investigated the intention of Generation Z (Gen Z) consumers in Vietnam to adopt electric ride-hailing services (ERHS), integrating environmental, social, and governance (ESG) percept…
The impact of KOLs on consumption intention
In Vietnam’s fast-evolving cosmetics industry, the strategic use of Key Opinion Leaders (KOLs) is often challenged by a limited understanding of which attributes drive immediate sales and which contribute to long-term brand value. This study examines the influence of five KOL characteristics, including specialty, connection, suitability, attractiveness, and credibility, on Generation Y consumers’ consumption intention while also investigating the…
Attractiveness (1 obra) · Blueprint (1 obra) · Brand management (1 obra) · Construct (python library (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumption (sociology (1 obra) · Cornerstone (1 obra) · Digital Marketing and Social Media (1 obra) · Environmental Sustainability in Business (1 obra) · Quality (philosophy (1 obra)