Hyeon-Mo Jeon

• Food consumption value, food satisfaction, tourists’ happiness and behavioral intention toward Korean temple food

  Hyeon-Mo Jeon, Ju-Hee Ko•ARTICLE•British Food Journal•2026

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  Purpose This study aims to identify the relationship between variables by integrating foreign tourists’ consumption value, food satisfaction, happiness and behavioral intention toward Korean temple food (KTF). Design/methodology/approach The data used in this study were based on a sample size of 396 people who confirmed visiting a KTF restaurant in South Korea. Data were analyzed using confirmatory factor analysis and structural equation modeling…

• Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant

  Open Access•Seon Hee Kim, Do Hyun Jeon et al.•ARTICLE•British Food Journal•2021

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  Purpose The purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals. Design/methodology/approach The data used in this study were based on a sample of 300 customers at “Seasonal Dining Table” in South Korea. Data were analyzed using confirmatory factor analysis…

• Consumers' perceptions of food service firms' philanthropy

  Open Access•Hyeon-Mo Jeon, Do-Hyun Jeon et al.•ARTICLE•Social Behavior and Personality…•2020

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  We used philanthropy–product fit, philanthropy–consumer lifestyle fit, and authenticity to empirically examine the determinants of consumers' perceptions of food service firms' philanthropy. We recruited 458 participants who had purchased from 1 of 3 food service brands and had perceived that the firm had implemented philanthropy. The results indicate that perceived authenticity had the greatest influence on perceived philanthropy, followed by ph…

• Consumers' perceptions of food service firms' philanthropy

  Open Access•Hyeon-Mo Jeon, Do-Hyun Jeon et al.•ARTICLE•Social Behavior and Personality…•2020

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  We used philanthropy–product fit, philanthropy–consumer lifestyle fit, and authenticity to empirically examine the determinants of consumers' perceptions of food service firms' philanthropy. We recruited 458 participants who had purchased from 1 of 3 food service brands and had perceived that the firm had implemented philanthropy. The results indicate that perceived authenticity had the greatest influence on perceived philanthropy, followed by ph…

• Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant

  Open Access•Seon Hee Kim, Do Hyun Jeon et al.•ARTICLE•British Food Journal•2021

  Incluir item

  Purpose The purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals. Design/methodology/approach The data used in this study were based on a sample of 300 customers at “Seasonal Dining Table” in South Korea. Data were analyzed using confirmatory factor analysis…

• Food consumption value, food satisfaction, tourists’ happiness and behavioral intention toward Korean temple food

  Hyeon-Mo Jeon, Ju-Hee Ko•ARTICLE•British Food Journal•2026

  Incluir item

  Purpose This study aims to identify the relationship between variables by integrating foreign tourists’ consumption value, food satisfaction, happiness and behavioral intention toward Korean temple food (KTF). Design/methodology/approach The data used in this study were based on a sample size of 396 people who confirmed visiting a KTF restaurant in South Korea. Data were analyzed using confirmatory factor analysis and structural equation modeling…

Consumer Behavior in Brand Consumption and Identification (3 obras) · Business (2 obras) · Consumer behaviour (2 obras) · Customer Service Quality and Loyalty (2 obras) · Marketing (2 obras) · Perception (2 obras) · Psychology (2 obras) · Social Psychology (2 obras) · Structural equation modeling (2 obras) · Value (mathematics) (2 obras)