Wei Wei Chen
Dados Biográficos
| ID | 7184400 |
|---|---|
| NOME | Wei Wei Chen |
| PRENOMES | Wei Wei |
| SOBRENOME | Chen |
| ASSINATURA | CHEN W W |
| AFILIAÇÕES | Kun Shan University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2010 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2010 |
| ÍNDICE H | 0 |
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
In this study we sought to examine how consumers perceive price unfairness when they learn that they have missed a price promotion after making a purchase, and explore the accompanying negative emotions and behavioral responses. The promotions that consumers learn they have missed could occur either before purchasing (i.e., prepurchase promotion) or after purchasing (i.e., postpurchase promotion). By conducting a 2 (attribution of responsibility:…
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Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
In this study we sought to examine how consumers perceive price unfairness when they learn that they have missed a price promotion after making a purchase, and explore the accompanying negative emotions and behavioral responses. The promotions that consumers learn they have missed could occur either before purchasing (i.e., prepurchase promotion) or after purchasing (i.e., postpurchase promotion). By conducting a 2 (attribution of responsibility:…
Advertising (1 obra) · Anger (1 obra) · Attribution (1 obra) · Business (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Disappointment (1 obra) · Ethics in Business and Education (1 obra) · Marketing (1 obra) · Promotion (chess (1 obra) · Psychology (1 obra)