Alan R Andreasen
Dados Biográficos
| ID | 76037 |
|---|---|
| NOME | Alan R Andreasen |
| PRENOMES | Alan R |
| SOBRENOME | Andreasen |
| ASSINATURA | ANDREASEN A R |
| AFILIAÇÕES | Georgetown University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAÇÕES | 93 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1970 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2006 |
| ÍNDICE H | 5 |
Social Marketing in the 21st Century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Marketing Social Marketing in the Social Change Marketplace
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for a…
Social Marketing
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Consumer Responses to Dissatisfaction in Loose Monopolies
Journal Article Consumer Responses to Dissatisfaction in Loose Monopolies Get access Alan R. Andreasen Alan R. Andreasen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 135–141, https://doi.org/10.1086/208502 Published: 01 September 1985 Article history Received: 01 March 1983 Revision received: 01 April 1984 Published: 01 September 1985
Life Status Changes and Changes in Consumer Preferences and Satisfaction
A theoretical model linking measures of objectively defined changes in consumer life status to changes in brand preferences and overall satisfaction with product and service purchases is proposed and empirically tested. Bivariate and multiple equation analyses of cross-sectional data in one metropolitan area indicate strong support for the model. The results imply that households undergoing status change are more likely to be (1) undergoing spont…
Predictors of Attendance at the Performing Arts
The present study differs from earlier efforts by its consideration of (1) future attendance intentions of potential artsgoers, (2) life-style, attitudinal, and experiential predictor variables, and (3) multiple market segments, and by its use of multivariate methods. With such differences, socioeconomic variables that were best predictors of arts attendance in prior work become nonsignificant. Implications for arts management are discussed
The Disadvantaged Consumer
Consumerism in the Ghetto
The preceding sections have traced the major barriers faced by innercity consumers in achieving their “consumer rights.” Many such barriers such as lower levels of formal education necessary to evaluate complex product offerings-are only quantitatively different from those faced by middle class white consumers. The major thesis, however, has been that a great many barriers are in fact qualitatively different from those of the middle class. In eff…
Consumer Response to Unsatisfactory Purchases
A survey of consumer reactions to common purchases was conducted in 1975. Consumers perceive problems with many products and services, and voice complaints concerning about one-third of those problems. Third-party complaint processors play a very small role in buyer-seller disputes. Household status and type of problem influence perception of problems and choice of action or inaction. Satisfactory resolutions occur in somewhat more than half of v…
Personalizing Mail Questionnaire Correspondence
In their efforts to increase response rates for mail questionnaire surveys, researchers have explored the effectiveness of a wide range of variables, including the number and timing of mailings,' cash or prize incentives,2 stamped versus metered reply envelopes,3 printed versus mimeographed questionnaire forms, and various forms and wordings of cover letters.4 Many of these techniques are in fact designed to personalize the communication between …
Expanding the audience for the performing arts
This paper is directed at performing arts managers interested in developing marketing techniques in order to expand the audiences for their performances. The paper outlines a model of the by which an individual progresses from lack of interest in the performing arts to active participation and interest. The model that describes this adoption process involves a transition across six stages: (1) Disinterest; (2) Interest; (3) Trial; (4) Positive Ev…
Cultural Interpenetration
Consumer Response to Unsatisfactory Purchases
A survey of consumer reactions to common purchases was conducted in 1975. Consumers perceive problems with many products and services, and voice complaints concerning about one-third of those problems. Third-party complaint processors play a very small role in buyer-seller disputes. Household status and type of problem influence perception of problems and choice of action or inaction. Satisfactory resolutions occur in somewhat more than half of v…
Life Status Changes and Changes in Consumer Preferences and Satisfaction
A theoretical model linking measures of objectively defined changes in consumer life status to changes in brand preferences and overall satisfaction with product and service purchases is proposed and empirically tested. Bivariate and multiple equation analyses of cross-sectional data in one metropolitan area indicate strong support for the model. The results imply that households undergoing status change are more likely to be (1) undergoing spont…
Predictors of Attendance at the Performing Arts
The present study differs from earlier efforts by its consideration of (1) future attendance intentions of potential artsgoers, (2) life-style, attitudinal, and experiential predictor variables, and (3) multiple market segments, and by its use of multivariate methods. With such differences, socioeconomic variables that were best predictors of arts attendance in prior work become nonsignificant. Implications for arts management are discussed
Personalizing Mail Questionnaire Correspondence
In their efforts to increase response rates for mail questionnaire surveys, researchers have explored the effectiveness of a wide range of variables, including the number and timing of mailings,' cash or prize incentives,2 stamped versus metered reply envelopes,3 printed versus mimeographed questionnaire forms, and various forms and wordings of cover letters.4 Many of these techniques are in fact designed to personalize the communication between …
Consumer Responses to Dissatisfaction in Loose Monopolies
Journal Article Consumer Responses to Dissatisfaction in Loose Monopolies Get access Alan R. Andreasen Alan R. Andreasen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 135–141, https://doi.org/10.1086/208502 Published: 01 September 1985 Article history Received: 01 March 1983 Revision received: 01 April 1984 Published: 01 September 1985
Consumerism in the Ghetto
The preceding sections have traced the major barriers faced by innercity consumers in achieving their “consumer rights.” Many such barriers such as lower levels of formal education necessary to evaluate complex product offerings-are only quantitatively different from those faced by middle class white consumers. The major thesis, however, has been that a great many barriers are in fact qualitatively different from those of the middle class. In eff…
Personalizing Mail Questionnaire Correspondence
In their efforts to increase response rates for mail questionnaire surveys, researchers have explored the effectiveness of a wide range of variables, including the number and timing of mailings,' cash or prize incentives,2 stamped versus metered reply envelopes,3 printed versus mimeographed questionnaire forms, and various forms and wordings of cover letters.4 Many of these techniques are in fact designed to personalize the communication between …
The Disadvantaged Consumer
Consumerism in the Ghetto
The preceding sections have traced the major barriers faced by innercity consumers in achieving their “consumer rights.” Many such barriers such as lower levels of formal education necessary to evaluate complex product offerings-are only quantitatively different from those faced by middle class white consumers. The major thesis, however, has been that a great many barriers are in fact qualitatively different from those of the middle class. In eff…
Consumer Response to Unsatisfactory Purchases
A survey of consumer reactions to common purchases was conducted in 1975. Consumers perceive problems with many products and services, and voice complaints concerning about one-third of those problems. Third-party complaint processors play a very small role in buyer-seller disputes. Household status and type of problem influence perception of problems and choice of action or inaction. Satisfactory resolutions occur in somewhat more than half of v…
Predictors of Attendance at the Performing Arts
The present study differs from earlier efforts by its consideration of (1) future attendance intentions of potential artsgoers, (2) life-style, attitudinal, and experiential predictor variables, and (3) multiple market segments, and by its use of multivariate methods. With such differences, socioeconomic variables that were best predictors of arts attendance in prior work become nonsignificant. Implications for arts management are discussed
Life Status Changes and Changes in Consumer Preferences and Satisfaction
A theoretical model linking measures of objectively defined changes in consumer life status to changes in brand preferences and overall satisfaction with product and service purchases is proposed and empirically tested. Bivariate and multiple equation analyses of cross-sectional data in one metropolitan area indicate strong support for the model. The results imply that households undergoing status change are more likely to be (1) undergoing spont…
Consumer Responses to Dissatisfaction in Loose Monopolies
Journal Article Consumer Responses to Dissatisfaction in Loose Monopolies Get access Alan R. Andreasen Alan R. Andreasen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 2, September 1985, Pages 135–141, https://doi.org/10.1086/208502 Published: 01 September 1985 Article history Received: 01 March 1983 Revision received: 01 April 1984 Published: 01 September 1985
Social Marketing
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Marketing Social Marketing in the Social Change Marketplace
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for a…
Social Marketing in the 21st Century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Expanding the audience for the performing arts
This paper is directed at performing arts managers interested in developing marketing techniques in order to expand the audiences for their performances. The paper outlines a model of the by which an individual progresses from lack of interest in the performing arts to active participation and interest. The model that describes this adoption process involves a transition across six stages: (1) Disinterest; (2) Interest; (3) Trial; (4) Positive Ev…
Cultural Interpenetration
Business (8 obras) · Psychology (7 obras) · Marketing (6 obras) · Political science (4 obras) · Service and Product Innovation (4 obras) · Sociology (4 obras) · Advertising (3 obras) · Computer Science (3 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Digital Marketing and Social Media (3 obras)