William T Ro
Dados Biográficos
| ID | 76077 |
|---|---|
| NOME | William T Ro |
| PRENOMES | William T |
| SOBRENOME | Ro |
| ASSINATURA | RO W T |
| AFILIAÇÕES | Pennsylvania State University |
| ORCID | 0000-0002-3357-3767 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 9 |
| TOTAL DE CITAÇÕES | 89 |
| TOTAL COMO AUTOR | 9 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1971 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2014 |
| ÍNDICE H | 5 |
I'm Moral, but I Won't Help You
Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that moral identity decreases donations when recipients are responsible for their plight. Mediation analysis reveals that empathy and justice underlie these …
Donation Behavior toward In-Groups and Out-Groups
Journal Article Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Get access Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Vikas Mittal, Vikas Mittal Search for other works by this author on: Oxford Academic PubMed Google Scholar William T. Ross, Jr. William T. Ross, Jr. Search for other works by this author on: Oxford Academic PubM…
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of the alternatives to avoid uncertainty. Alternatively, consumers can make inferences about the missing attributes. These inferences may occur spontaneously, or they may be strategically prompted. In five studies, it is shown that both explicitly and implicitly prompting consumers to make infer…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Risky recreation
The purpose of this research was to systematically examine factors that may influence participation in risky recreational activities. Because more people participate in risky leisure activities, it is important to acquire a more in-depth understanding of the factors influencing their behaviours. We examine these issues in the context of a survey concerned with participation in the sport of mountain biking. Results revealed that experience influen…
Interpreting Interactions
Interpreting interactions is important in analyzing data generated by the ANOVA family of techniques. In this article, we examine how to specify the cell means used to describe an interaction. Although most researchers utilize the raw means that are the output of most analysis packages, R. Rosenthal and R. L. Rosnow suggest an alternative procedure, removing the treatment effects (and possibly the grand means) from the group means and then examin…
Making Inferences About Missing Information
This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two…
Evaluations of pairs of experiences
Experiences often consist of a number of temporally separated events or outcomes, events which might be positive or negative. Building on previous research, the present paper proposes that the chronological order of the component events influences overall evaluations of these experiences. In particular, a preference for happy endings is hypothesized such that an experience consisting of a positive and a negative event is evaluated as more satisfa…
Rural Development in Action
Donation Behavior toward In-Groups and Out-Groups
Journal Article Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Get access Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Vikas Mittal, Vikas Mittal Search for other works by this author on: Oxford Academic PubMed Google Scholar William T. Ross, Jr. William T. Ross, Jr. Search for other works by this author on: Oxford Academic PubM…
Evaluations of pairs of experiences
Experiences often consist of a number of temporally separated events or outcomes, events which might be positive or negative. Building on previous research, the present paper proposes that the chronological order of the component events influences overall evaluations of these experiences. In particular, a preference for happy endings is hypothesized such that an experience consisting of a positive and a negative event is evaluated as more satisfa…
I'm Moral, but I Won't Help You
Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that moral identity decreases donations when recipients are responsible for their plight. Mediation analysis reveals that empathy and justice underlie these …
Risky recreation
The purpose of this research was to systematically examine factors that may influence participation in risky recreational activities. Because more people participate in risky leisure activities, it is important to acquire a more in-depth understanding of the factors influencing their behaviours. We examine these issues in the context of a survey concerned with participation in the sport of mountain biking. Results revealed that experience influen…
Making Inferences About Missing Information
This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two…
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of the alternatives to avoid uncertainty. Alternatively, consumers can make inferences about the missing attributes. These inferences may occur spontaneously, or they may be strategically prompted. In five studies, it is shown that both explicitly and implicitly prompting consumers to make infer…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Interpreting Interactions
Interpreting interactions is important in analyzing data generated by the ANOVA family of techniques. In this article, we examine how to specify the cell means used to describe an interaction. Although most researchers utilize the raw means that are the output of most analysis packages, R. Rosenthal and R. L. Rosnow suggest an alternative procedure, removing the treatment effects (and possibly the grand means) from the group means and then examin…
Rural Development in Action
Evaluations of pairs of experiences
Experiences often consist of a number of temporally separated events or outcomes, events which might be positive or negative. Building on previous research, the present paper proposes that the chronological order of the component events influences overall evaluations of these experiences. In particular, a preference for happy endings is hypothesized such that an experience consisting of a positive and a negative event is evaluated as more satisfa…
Making Inferences About Missing Information
This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two…
Interpreting Interactions
Interpreting interactions is important in analyzing data generated by the ANOVA family of techniques. In this article, we examine how to specify the cell means used to describe an interaction. Although most researchers utilize the raw means that are the output of most analysis packages, R. Rosenthal and R. L. Rosnow suggest an alternative procedure, removing the treatment effects (and possibly the grand means) from the group means and then examin…
Risky recreation
The purpose of this research was to systematically examine factors that may influence participation in risky recreational activities. Because more people participate in risky leisure activities, it is important to acquire a more in-depth understanding of the factors influencing their behaviours. We examine these issues in the context of a survey concerned with participation in the sport of mountain biking. Results revealed that experience influen…
The Role of Attributions in Customer Satisfaction
We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…
Donation Behavior toward In-Groups and Out-Groups
Journal Article Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Get access Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Vikas Mittal, Vikas Mittal Search for other works by this author on: Oxford Academic PubMed Google Scholar William T. Ross, Jr. William T. Ross, Jr. Search for other works by this author on: Oxford Academic PubM…
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of the alternatives to avoid uncertainty. Alternatively, consumers can make inferences about the missing attributes. These inferences may occur spontaneously, or they may be strategically prompted. In five studies, it is shown that both explicitly and implicitly prompting consumers to make infer…
I'm Moral, but I Won't Help You
Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that moral identity decreases donations when recipients are responsible for their plight. Mediation analysis reveals that empathy and justice underlie these …
Psychology (6 obras) · Social Psychology (4 obras) · Computer Science (3 obras) · Decision-Making and Behavioral Economics (3 obras) · Geography (3 obras) · Political science (3 obras) · Sociology (3 obras) · Behavioral Health and Interventions (2 obras) · Cognitive psychology (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras)