James R Bettman
Dados Biográficos
| ID | 76377 |
|---|---|
| NOME | James R Bettman |
| PRENOMES | James R |
| SOBRENOME | Bettman |
| ASSINATURA | BETTMAN J R |
| AFILIAÇÕES | Duke University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 32 |
| TOTAL DE CITAÇÕES | 342 |
| TOTAL COMO AUTOR | 32 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1974 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2019 |
| ÍNDICE H | 10 |
Delicate Snowflakes and Broken Bonds
When do consumers experience offense due to another individual’s choice, use, display, gifting, sharing, or disposal of a product? Why do they experience offense, and does it matter if they do? In this article, we first draw from past work in multiple disciplines to offer a unique conceptualization of consumption-based offense. We then develop a framework of types of violations that may generate consumption-based offense and propose a set of affe…
Paper or Plastic
Does the way that individuals pay for a good or service influence the amount of connection they feel after the purchase has occurred? Employing a multi-method approach across four studies, individuals who pay using a relatively more painful form of payment (e.g., cash or check) increase their post-transaction connection to the product they purchased and/or the organization their purchase supports in comparison to those who pay with less painful f…
Feeling Love and Doing More for Distant Others
Marketers often employ a variety of positive emotions to encourage consumption or promote a particular behavior (e.g., buying, donating, recycling) to benefit an organization or cause. The authors show that specific positive emotions do not universally increase prosocial behavior but, rather, encourage different types of prosocial behavior. Four studies show that whereas positive emotions (i.e., love, hope, pride, and compassion) all induce proso…
How many calories are in my burrito?’ Improving consumers’ understanding of energy (calorie) range information
Objective Energy (calorie) ranges currently appear on menu boards for customized menu items and will likely appear throughout the USA when menu-labelling legislation is implemented. Consumer welfare advocates have questioned whether energy ranges enable accurate energy estimates. In four studies, we examined: (i) whether energy range information improves energy estimation accuracy; (ii) whether misestimates persist because consumers misinterpret …
Space, Time, and Intertemporal Preferences
Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be…
Hope, pride, and processing during optimal and nonoptimal times of day
We examine the conditions under which the distinct positive emotions of hope versus pride facilitate more or less fluid cognitive processing. Using individuals' naturally occurring time of day preferences (i.e., morning vs. evening hours), we show that specific positive emotions can differentially influence processing resources. We argue that specific positive emotions are more likely to influence processing and behavior during nonoptimal times o…
Discounting Time and Time Discounting
Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective duration are not sufficiently sensitive to changes in …
The Power of Strangers
In the course of daily encounters with other consumers, an individual may be incidentally exposed to various brands. We refer to these situations as incidental consumer brand encounters (ICBEs). This research examines how ICBEs influence brand choice. Four studies provide evidence that repeated exposure to simulated ICBEs increases choice of the focal brand for people not aware of the brand exposure, that perceptual fluency underlies these effect…
Of Chameleons and Consumption
This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimic the consumption behaviors of other people and that such mimicry then affects preferences toward the product(s) consumed. In the mimicked consumer path, we argue that being mimicked leads to in…
The effects of nonconsciously priming emotion concepts on behavior
Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion. In Experiment 1A, participants subliminally primed with guilty emotion adjectives showed lower indulgen…
Self-Construal, Reference Groups, and Brand Meaning
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections. We focus on reference groups as a source of brand meaning. Results from two studies show that brands with images consistent with an ingroup enhance self-brand connections for all consumers, whereas brands with images that are consistent with an outgroup have a stronger negative effect on independent versus interdepende…
Let Us Eat and Drink, for Tomorrow We Shall Die
We examine how making mortality salient affects consumer choices. We develop a new theoretical framework predicting when consumer behaviors will be more (less) indulgent when mortality is salient, arguing that individuals focus more of their limited self-regulatory resources on domains that are important sources of self-esteem and less on domains that are not important sources. In two domains, food choice and charitable donations/socially conscio…
You Are What They Eat
The set of associations consumers have about a brand is an important component of brand equity. In this article, we focus on reference groups as a source of brand associations, which can be linked to one's mental representation of self to meet self‐verification or self‐enhancement goals. We conceptualize this linkage at an aggregate level in terms of self‐brand connections, that is, the extent to which individuals have incorporated a brand into t…
The Adaptive Decision Maker
Journal Article The Adaptive Decision Maker. Get access The Adaptive Decision Maker. By John W. Payne, James R. Bettman and Eric J. Johnson. (Cambridge and New York: Cambridge University Press, 1993. Pp. xiii + 330. £35.00 hardback, US $59.95 hardback, £14.95 paperback, US $19.95 paperback. ISBN 0 521 41505 5, 0 521 42526 3.)Paradigms and Conventions: Uncertainty, Decision Making, and Entrepreneur ship. By Choi (Young Back). (Ann Arbor: Universit…
The Adaptive Decision Maker
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
Behavioral Decision Research
The Impact of accuracy and effort feedback and goals on adaptive decision behavior
This paper examines the impact of accuracy feedback, effort feedback, and emphasis on either a goal of maximizing accuracy relative to effort or minimizing effort relative to accuracy on decision processes. Feedback on the accuracy of decisions leads to more normative‐like processing of information and improved performance only in the most difficult problems, i.e., decisions with low dispersion in attribute weights. Explicit effort feedback has a…
Adaptive strategy selection in decision making.
The authors examine the role of effort and accuracy in the adaptive use of decision processes. A computer simulation study that used the concept of elementary information processes identified heuristic choice strategies which approximate the accuracy of normative procedures while requiring substantially less effort. However, no single heuristic did well across all task and context conditions. Of particular interest was the finding that under time…
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
The study finds that framing, i.e., priming different decision criteria, influences evaluation outcomes for both expert and novice consumers when the alternatives are noncomparable and influences evaluation outcomes for novices when the alternatives are comparable. The ready availability of a decision criterion, as opposed to the lack of one, also alters consumers' cognitive responses for noncomparable sets to make these responses appear more lik…
Sampling Data for Covariation Assessment
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
Effects of prior knowledge and experience and phase of the choice on decision processes were investigated using a protocol coding scheme. Consumers with moderate knowledge and experience did more processing of available information than did the high or low groups. More knowledgeable consumers tended to process by brand. Consumers tended to use attribute-based evaluations in early and brand-based evaluations in later phases of choice
Information Format and Choice Task Effects in Decision Making
The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
Self-Construal, Reference Groups, and Brand Meaning
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections. We focus on reference groups as a source of brand meaning. Results from two studies show that brands with images consistent with an ingroup enhance self-brand connections for all consumers, whereas brands with images that are consistent with an outgroup have a stronger negative effect on independent versus interdepende…
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
Effects of prior knowledge and experience and phase of the choice on decision processes were investigated using a protocol coding scheme. Consumers with moderate knowledge and experience did more processing of available information than did the high or low groups. More knowledgeable consumers tended to process by brand. Consumers tended to use attribute-based evaluations in early and brand-based evaluations in later phases of choice
Let Us Eat and Drink, for Tomorrow We Shall Die
We examine how making mortality salient affects consumer choices. We develop a new theoretical framework predicting when consumer behaviors will be more (less) indulgent when mortality is salient, arguing that individuals focus more of their limited self-regulatory resources on domains that are important sources of self-esteem and less on domains that are not important sources. In two domains, food choice and charitable donations/socially conscio…
Of Chameleons and Consumption
This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimic the consumption behaviors of other people and that such mimicry then affects preferences toward the product(s) consumed. In the mimicked consumer path, we argue that being mimicked leads to in…
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
The study finds that framing, i.e., priming different decision criteria, influences evaluation outcomes for both expert and novice consumers when the alternatives are noncomparable and influences evaluation outcomes for novices when the alternatives are comparable. The ready availability of a decision criterion, as opposed to the lack of one, also alters consumers' cognitive responses for noncomparable sets to make these responses appear more lik…
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
The effects of nonconsciously priming emotion concepts on behavior
Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion. In Experiment 1A, participants subliminally primed with guilty emotion adjectives showed lower indulgen…
The Power of Strangers
In the course of daily encounters with other consumers, an individual may be incidentally exposed to various brands. We refer to these situations as incidental consumer brand encounters (ICBEs). This research examines how ICBEs influence brand choice. Four studies provide evidence that repeated exposure to simulated ICBEs increases choice of the focal brand for people not aware of the brand exposure, that perceptual fluency underlies these effect…
The Impact of accuracy and effort feedback and goals on adaptive decision behavior
This paper examines the impact of accuracy feedback, effort feedback, and emphasis on either a goal of maximizing accuracy relative to effort or minimizing effort relative to accuracy on decision processes. Feedback on the accuracy of decisions leads to more normative‐like processing of information and improved performance only in the most difficult problems, i.e., decisions with low dispersion in attribute weights. Explicit effort feedback has a…
Issues in Designing Consumer Information Environments
Journal Article Issues in Designing Consumer Information Environments Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 169–177, https://doi.org/10.1086/208629 Published: 01 December 1975
Information Format and Choice Task Effects in Decision Making
The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy
Space, Time, and Intertemporal Preferences
Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be…
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Sampling Data for Covariation Assessment
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
Multiattribute Measurement Models and Multiattribute Attitude Theory
A distinction is drawn between the multiattribute attitude model as a measurement device and as a theory of attitude formation and change. Using an analysis of variance paradigm to investigate the underlying multiplicative and summative assumptions, Fishbein's multiattribute theory is found to demonstrate reasonably high construct validity. Individual differences in attribute combination rules are identified, and the issue of cognitive averaging …
Delicate Snowflakes and Broken Bonds
When do consumers experience offense due to another individual’s choice, use, display, gifting, sharing, or disposal of a product? Why do they experience offense, and does it matter if they do? In this article, we first draw from past work in multiple disciplines to offer a unique conceptualization of consumption-based offense. We then develop a framework of types of violations that may generate consumption-based offense and propose a set of affe…
Constructive Processes in Consumer Choice
The degree to which consumers use rules or heuristics which have already been developed and stored in memory versus the degree to which consumers construct the rules they use on the spot, during the actual course of alternative selection, is examined. Detailed verbal protocol data from two consumers are analyzed. The results show substantial problems with such protocol data. Implications of the results for consumer choice theories are also consid…
Paper or Plastic
Does the way that individuals pay for a good or service influence the amount of connection they feel after the purchase has occurred? Employing a multi-method approach across four studies, individuals who pay using a relatively more painful form of payment (e.g., cash or check) increase their post-transaction connection to the product they purchased and/or the organization their purchase supports in comparison to those who pay with less painful f…
Attitude Models Revisited
Journal Article Attitude Models Revisited: An Individual Level Analysis Get access Masao Nakanishi, Masao Nakanishi Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 16–21, https://doi.org/10.1086/208596 Published: 01 December 1974
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
Information Processing in Attitude Formation and Change
in a persuasive communication seems quite relevant to understanding the impact of such communications. Persuasive communications can be viewed as presenting data to the consumer, who then manipulates and combines those data in the process of forming or changing an attitude. Like consumer behavior research, most communication research has not taken the information processing approach and has two major shortcomings. First, the dependent measures ar…
Toward a Statistics for Consumer Decision Net Models
Journal Article Toward a Statistics for Consumer Decision Net Models Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 71–80, https://doi.org/10.1086/208583 Published: 01 June 1974
Attitude Models Revisited
Journal Article Attitude Models Revisited: An Individual Level Analysis Get access Masao Nakanishi, Masao Nakanishi Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 16–21, https://doi.org/10.1086/208596 Published: 01 December 1974
Toward a Statistics for Consumer Decision Net Models
Journal Article Toward a Statistics for Consumer Decision Net Models Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 71–80, https://doi.org/10.1086/208583 Published: 01 June 1974
A Threshold Model of Attribute Satisfaction Decisions
Journal Article A Threshold Model of Attribute Satisfaction Decisions Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 30–35, https://doi.org/10.1086/208588 Published: 01 September 1974
Information Processing in Attitude Formation and Change
in a persuasive communication seems quite relevant to understanding the impact of such communications. Persuasive communications can be viewed as presenting data to the consumer, who then manipulates and combines those data in the process of forming or changing an attitude. Like consumer behavior research, most communication research has not taken the information processing approach and has two major shortcomings. First, the dependent measures ar…
Multiattribute Measurement Models and Multiattribute Attitude Theory
A distinction is drawn between the multiattribute attitude model as a measurement device and as a theory of attitude formation and change. Using an analysis of variance paradigm to investigate the underlying multiplicative and summative assumptions, Fishbein's multiattribute theory is found to demonstrate reasonably high construct validity. Individual differences in attribute combination rules are identified, and the issue of cognitive averaging …
Issues in Designing Consumer Information Environments
Journal Article Issues in Designing Consumer Information Environments Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 169–177, https://doi.org/10.1086/208629 Published: 01 December 1975
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing
Constructive Processes in Consumer Choice
The degree to which consumers use rules or heuristics which have already been developed and stored in memory versus the degree to which consumers construct the rules they use on the spot, during the actual course of alternative selection, is examined. Detailed verbal protocol data from two consumers are analyzed. The results show substantial problems with such protocol data. Implications of the results for consumer choice theories are also consid…
Information Format and Choice Task Effects in Decision Making
The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
Effects of prior knowledge and experience and phase of the choice on decision processes were investigated using a protocol coding scheme. Consumers with moderate knowledge and experience did more processing of available information than did the high or low groups. More knowledgeable consumers tended to process by brand. Consumers tended to use attribute-based evaluations in early and brand-based evaluations in later phases of choice
Sampling Data for Covariation Assessment
Two experiments were conducted to investigate the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships. Consumers were asked to sample four sets of products to determine whether price was related or unrelated to quality for each one. Those consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who believed that there is lit…
Convariation Assessment by Consumers
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products. In these studies, consumers were shown sets of data, each of which presented ranks of 10 brands of a product category on price and quality. Contrary to prior research on illusory correlation, consumers' estimates of covariation were r…
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
The study finds that framing, i.e., priming different decision criteria, influences evaluation outcomes for both expert and novice consumers when the alternatives are noncomparable and influences evaluation outcomes for novices when the alternatives are comparable. The ready availability of a decision criterion, as opposed to the lack of one, also alters consumers' cognitive responses for noncomparable sets to make these responses appear more lik…
Adaptive strategy selection in decision making.
The authors examine the role of effort and accuracy in the adaptive use of decision processes. A computer simulation study that used the concept of elementary information processes identified heuristic choice strategies which approximate the accuracy of normative procedures while requiring substantially less effort. However, no single heuristic did well across all task and context conditions. Of particular interest was the finding that under time…
Covariation assessment in rank order data
Two experiments were conducted to investigate how individuals assess covariation with rank order data. In both studies, subjects were given sets of rank order data, each set consisting of ten items ranked on two characteristics, and were asked to estimate the degree of relationship for each set. Contrary to previous research, subjects' estimates of covariation in this task were quite sensitive to actual levels of correlation in the data and remai…
The Impact of accuracy and effort feedback and goals on adaptive decision behavior
This paper examines the impact of accuracy feedback, effort feedback, and emphasis on either a goal of maximizing accuracy relative to effort or minimizing effort relative to accuracy on decision processes. Feedback on the accuracy of decisions leads to more normative‐like processing of information and improved performance only in the most difficult problems, i.e., decisions with low dispersion in attribute weights. Explicit effort feedback has a…
Behavioral Decision Research
The Adaptive Decision Maker
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
The Adaptive Decision Maker
Journal Article The Adaptive Decision Maker. Get access The Adaptive Decision Maker. By John W. Payne, James R. Bettman and Eric J. Johnson. (Cambridge and New York: Cambridge University Press, 1993. Pp. xiii + 330. £35.00 hardback, US $59.95 hardback, £14.95 paperback, US $19.95 paperback. ISBN 0 521 41505 5, 0 521 42526 3.)Paradigms and Conventions: Uncertainty, Decision Making, and Entrepreneur ship. By Choi (Young Back). (Ann Arbor: Universit…
You Are What They Eat
The set of associations consumers have about a brand is an important component of brand equity. In this article, we focus on reference groups as a source of brand associations, which can be linked to one's mental representation of self to meet self‐verification or self‐enhancement goals. We conceptualize this linkage at an aggregate level in terms of self‐brand connections, that is, the extent to which individuals have incorporated a brand into t…
Self-Construal, Reference Groups, and Brand Meaning
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections. We focus on reference groups as a source of brand meaning. Results from two studies show that brands with images consistent with an ingroup enhance self-brand connections for all consumers, whereas brands with images that are consistent with an outgroup have a stronger negative effect on independent versus interdepende…
Let Us Eat and Drink, for Tomorrow We Shall Die
We examine how making mortality salient affects consumer choices. We develop a new theoretical framework predicting when consumer behaviors will be more (less) indulgent when mortality is salient, arguing that individuals focus more of their limited self-regulatory resources on domains that are important sources of self-esteem and less on domains that are not important sources. In two domains, food choice and charitable donations/socially conscio…
The effects of nonconsciously priming emotion concepts on behavior
Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion. In Experiment 1A, participants subliminally primed with guilty emotion adjectives showed lower indulgen…
Of Chameleons and Consumption
This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimic the consumption behaviors of other people and that such mimicry then affects preferences toward the product(s) consumed. In the mimicked consumer path, we argue that being mimicked leads to in…
Discounting Time and Time Discounting
Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective duration are not sufficiently sensitive to changes in …
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