Mayo Djakaria

Dados Biográficos

ID7724144
NOMEMayo Djakaria
PRENOMESMayo
SOBRENOMEDjakaria
ASSINATURADJAKARIA M
AFILIAÇÕESBehavior Change Officer, Rescue Agency, Research Department, Washington, DC
ORCID0000-0002-0162-6975
VERIFICADOSim
TOTAL DE OBRAS2
TOTAL DE CITAÇÕES0
TOTAL COMO AUTOR2
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2019
ANO MAIS RECENTE DE PUBLICAÇÃO2022
ÍNDICE H0

  • Psychographic segmentation to identify higher-risk teen peer crowds for health communications

    Open AccessCarolyn A Stalgaitis, Jeffrey W Jordan et al.ARTICLEFrontiers in Public Health2022

    Audience segmentation is necessary in health communications to ensure equitable resource distribution. Peer crowds, which are macro-level teen subcultures, are effective psychographic segments for health communications because each crowd has unique mindsets, values, norms, and health behavior profiles. These mindsets affect behaviors, and can be used to develop targeted health communication campaigns to reach those in greatest need. Though peer c…

  • Understanding Adversity and Peer Crowds to Prevent Youth Health Risks

    Carolyn A Stalgaitis, Dana E Wagner et al.ARTICLEAmerican Journal of Health Behavior2019

    Objectives: Adverse childhood experiences (ACEs) and adolescent peer crowds are associated with similar health risks, and both have been leveraged to inform interventions. In this study, we examined if ACEs and peer crowds are associated with each other, and their combined effect on health risks. Methods: A cross-sectional survey of adolescents (N = 1053) measured ACEs, peer crowd identification (Mainstream, Popular, Hip Hop, Country, Alternative…