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Rosa M Pacheco Baldó

Dados Biográficos

ID77693
NOMERosa M Pacheco Baldó
PRENOMESRosa M Pacheco
SOBRENOMEBaldó
ASSINATURABALDÓ R M P
AFILIAÇÕESUniversity of Alicante
ORCID0000-0003-2740-9693
VERIFICADOSim
TOTAL DE OBRAS6
TOTAL DE CITAÇÕES1
OBRAS COMO AUTOR6
OBRAS COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2019
ANO MAIS RECENTE DE PUBLICAÇÃO2023
ÍNDICE H1
  • Dimensiones culturales en el discurso de webs de centros de salud mental

    Open Access•Rosa M Pacheco Baldó•ARTICLE•VISUAL REVIEW International…•2023

    Este artículo analiza cómo se reflejan las diferencias culturales en el discurso de las webs de centros de salud mental de Londres y Madrid, aunque también se señala la importancia del contexto. Los centros presentan similitudes en cuanto a rasgos individualistas y de masculinidad. Sin embargo, también se han encontrado diferencias notables en los rasgos culturales tribal-colectivista y de feminidad. Además, el análisis incluye una muestra de cen…

  • Impoliteness strategies reported and issued on website reviews by clients of New York and Madrid social services centres

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Journal of Intercultural…•2022•Referências: 6

    This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that, qualitatively an…

  • Cultural values in American and Spanish TV advertising at the beginning of Covid-19 pandemic

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Communication & Society•2021•Citada por: 1•Referências: 7

    This article discusses the similarities and differences found in some Spanish and American television advertisements broadcast at the beginning of the COVID-19 pandemic. To carry out this study, forty advertisements shown on television in the two countries during the months of March and April 2020 were analysed. Qualitative and quantitative analysis considered the cultural dimensions of identity, uncertainty avoidance and masculinity. In addition…

  • El discurso y las dimensiones culturales en el contexto de las páginas web de residencias de mayores españolas y estadounidenses

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Discurso & sociedad•2020

    El propósito del presente artículo es ofrecer un análisis comparativo de páginas web de residencias para mayores en España y en Estados Unidos, teniendo como punto de partida las diferencias culturales que existen entre estos dos países. Las dimensiones culturales, concretamente, el individualismo/colectivismo, la tolerancia/evitación de la incertidumbre y la masculinidad/feminidad (Hofstede 1980; 1991; Hofstede et al 2010), se ven reflejadas en …

  • American individualism and masculinity? The case of nursing homes

    Rosa M Pacheco Baldó•ARTICLE•Journal for Cultural Research•2020

    The aim of this article is to show that opposing cultural values can coexist in the same culture at a time. The United States is typically featured as a society representative of individualist and masculine cultural values. Nevertheless, the conditions given in some contexts collide head on with this view. The case that this article examines is one of these scenarios. The analysis of more than a hundred statements from fifteen nursing homes has s…

  • Impoliteness Strategies and Social Characteristics. An Analysis of Films in Peninsular Spanish and American English Speakers at Work

    Rosa M Pacheco Baldó•ARTICLE•Journal of Intercultural…•2019

    This paper aims to offer a brief revision of some of the best-known contributions to the field study of impoliteness. On the one hand, a taxonomy of impoliteness strategies is presented, based on my own model of social characteristics. On the other hand, as an example of the application of this model, dialogues in six films – three of them filmed in peninsular Spanish and the rest in American English – are analysed, in search of the use of such i…

  • Cultural values in American and Spanish TV advertising at the beginning of Covid-19 pandemic

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Communication & Society•2021•Citada por: 1•Referências: 7

    This article discusses the similarities and differences found in some Spanish and American television advertisements broadcast at the beginning of the COVID-19 pandemic. To carry out this study, forty advertisements shown on television in the two countries during the months of March and April 2020 were analysed. Qualitative and quantitative analysis considered the cultural dimensions of identity, uncertainty avoidance and masculinity. In addition…

  • Impoliteness Strategies and Social Characteristics. An Analysis of Films in Peninsular Spanish and American English Speakers at Work

    Rosa M Pacheco Baldó•ARTICLE•Journal of Intercultural…•2019

    This paper aims to offer a brief revision of some of the best-known contributions to the field study of impoliteness. On the one hand, a taxonomy of impoliteness strategies is presented, based on my own model of social characteristics. On the other hand, as an example of the application of this model, dialogues in six films – three of them filmed in peninsular Spanish and the rest in American English – are analysed, in search of the use of such i…

  • El discurso y las dimensiones culturales en el contexto de las páginas web de residencias de mayores españolas y estadounidenses

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Discurso & sociedad•2020

    El propósito del presente artículo es ofrecer un análisis comparativo de páginas web de residencias para mayores en España y en Estados Unidos, teniendo como punto de partida las diferencias culturales que existen entre estos dos países. Las dimensiones culturales, concretamente, el individualismo/colectivismo, la tolerancia/evitación de la incertidumbre y la masculinidad/feminidad (Hofstede 1980; 1991; Hofstede et al 2010), se ven reflejadas en …

  • American individualism and masculinity? The case of nursing homes

    Rosa M Pacheco Baldó•ARTICLE•Journal for Cultural Research•2020

    The aim of this article is to show that opposing cultural values can coexist in the same culture at a time. The United States is typically featured as a society representative of individualist and masculine cultural values. Nevertheless, the conditions given in some contexts collide head on with this view. The case that this article examines is one of these scenarios. The analysis of more than a hundred statements from fifteen nursing homes has s…

  • Cultural values in American and Spanish TV advertising at the beginning of Covid-19 pandemic

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Communication & Society•2021•Citada por: 1•Referências: 7

    This article discusses the similarities and differences found in some Spanish and American television advertisements broadcast at the beginning of the COVID-19 pandemic. To carry out this study, forty advertisements shown on television in the two countries during the months of March and April 2020 were analysed. Qualitative and quantitative analysis considered the cultural dimensions of identity, uncertainty avoidance and masculinity. In addition…

  • Impoliteness strategies reported and issued on website reviews by clients of New York and Madrid social services centres

    Open Access•Rosa M Pacheco Baldó•ARTICLE•Journal of Intercultural…•2022•Referências: 6

    This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that, qualitatively an…

  • Dimensiones culturales en el discurso de webs de centros de salud mental

    Open Access•Rosa M Pacheco Baldó•ARTICLE•VISUAL REVIEW International…•2023

    Este artículo analiza cómo se reflejan las diferencias culturales en el discurso de las webs de centros de salud mental de Londres y Madrid, aunque también se señala la importancia del contexto. Los centros presentan similitudes en cuanto a rasgos individualistas y de masculinidad. Sin embargo, también se han encontrado diferencias notables en los rasgos culturales tribal-colectivista y de feminidad. Además, el análisis incluye una muestra de cen…

Psychology (5 obras) · Sociology (5 obras) · Art (3 obras) · Cultural Differences and Values (3 obras) · Social Psychology (3 obras) · Computer Science (2 obras) · Cultural values (2 obras) · Discourse Analysis in Language Studies (2 obras) · Gender Studies (2 obras) · History (2 obras)

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