Hans Baumgartner
Dados Biográficos
| ID | 78483 |
|---|---|
| NOME | Hans Baumgartner |
| PRENOMES | Hans |
| SOBRENOME | Baumgartner |
| ASSINATURA | BAUMGARTNER H |
| AFILIAÇÕES | Pennsylvania State University |
| ORCID | 0000-0003-2246-989X |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 27 |
| TOTAL DE CITAÇÕES | 600 |
| TOTAL COMO AUTOR | 26 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1976 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 6 |
The Association Between Coping and Enhancement Motives of Buying and Four Distinct Dimensions of Pathological Buying
A 4-Factor Revision of the Pathological Buying Screener
Analyzing factorial survey data with structural equation models
In factorial survey designs, respondents evaluate multiple short descriptions of social objects (vignettes) that experimentally vary different levels of attributes of interest. Analytical methods (including individual-level regression analysis and multilevel models) estimate the weights (or utilities) assigned to the levels of the different attributes by participants to arrive at an overall response to the vignettes. In the current paper, we expl…
The biasing effect of common method variance
Marketing survey research best practices
How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments
We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…
Reversed item bias
In the recent methodological literature, various models have been proposed to account for the phenomenon that reversed items (defined as items for which respondents' scores have to be recoded in order to make the direction of keying consistent across all items) tend to lead to problematic responses. In this article we propose an integrative conceptualization of three important sources of reversed item method bias (acquiescence, careless respondin…
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis)agree” or “completely (dis)agree.” Although these labels may exert a systematic influence on responses since they are common to all items, academic research on the effect of different labels is surprisingly scarce. In order to help researchers choose appropriate category labels, we contrast the intensity hypothesis (which posits t…
Misresponse to Reversed and Negated Items in Surveys
There are important advantages to including reversed items in questionnaires (e.g., control of acquiescence, disruption of nonsubstantive responding, better coverage of the domain of content of a construct), but reversed items can also lead to measurement problems (e.g., low measure reliability, complex factor structures). The authors advocate the continued use of reversed items in measurement instruments but also argue that they should be used w…
Coping with guilt and shame in the impulse buying context
Socially Desirable Response Tendencies in Survey Research
Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well understood by marketing researchers. The authors provide a review of the SDR literature organized around three key issues—the conceptualization and measurement of SDR; the nomological constellation of personality traits, values, sociodemographics, and cultural factors associated with SDR; and the …
The Get Ready Mind-Set
People need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a “get ready mind-set” that mobilizes these resources. However, the mobilized resources for the future task can carry over to unrelated current tasks. This implies the counterintuitive notion that anticipating difficult tasks in the future leads to greater effort expenditure on …
Future‐oriented emotions
We distinguish between two kinds of future‐oriented emotions (anticipatory and anticipated) and investigate their behavioral effects. Anticipatory emotions are currently experienced due to the prospect of a future event (e.g., hope or fear). Anticipated emotions, on the other hand, are expected to be experienced in the future if certain events do or do not occur (e.g., anticipated joy or regret). We discuss the theoretical differences between the…
Goal-Relevant Emotional Information
We investigate how extraneous or incidental emotions influence product evaluations as a function of consumers' salient goals. By manipulating specific emotions that correspond closely to two basic categories of human goals (achievement vs. protection), we extend affect-as-information theory and show that product judgments are a function not simply of the valence of extraneous emotions but also of the correspondence between specific emotions and s…
Multicollinearity and Measurement Error in Structural Equation Models
The literature on structural equation models is unclear on whether and when multicollinearity may pose problems in theory testing (Type II errors). Two Monte Carlo simulation experiments show that multicollinearity can cause problems under certain conditions, specifically: (1) when multicollinearity is extreme, Type II error rates are generally unacceptably high (over 80%), (2) when multicollinearity is between 0.6 and 0.8, Type II error rates ca…
Toward a Personology of the Consumer
Personality research has long been a fringe player in the study of consumer behavior. Little research is directly devoted to personality issues, and if consumer personality is investigated at all, it tends to be from the narrow perspective of developing yet another individual difference measure in an already crowded field of personality scales or considering the moderating effects of a given trait on some relationship of interest. Understanding t…
Response Styles in Marketing Research
Response styles are a source of contamination in questionnaire ratings, and therefore they threaten the validity of conclusions drawn from marketing research data. In this article, the authors examine five forms of stylistic responding (acquiescence and disacquiescence response styles, extreme response style/response range, midpoint responding, and noncontingent responding) and discuss their biasing effects on scale scores and correlations betwee…
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
Applications of structural equation modeling in marketing and consumer research
Specification, Estimation, and Testing of Moment Structure Models Based on Latent Variates Involving Interactions among the Exogenous Constructs
This article shows how methods for the analysis of moment structures based on latent variates can be used to investigate theories hypothesizing interactive effects of exogenous constructs on endogenous constructs. Building on the work of Kenny and Judd, the authors discuss the specification of structural equation models with latent interaction terms, and they show that the structural coefficient relating an endogenous construct to the interaction…
Categorizing common behavioural antecedents as expressed in everyday language
In an effort to explore the meaning of action‐relevant constructs and to uncoverphenom‐ enological similarities and differences among commonly hypothesized antecedents of people's actions, 222 subjects in two studies categorized a variety of statements expressing motivations for doing things (e.g. I'd like to do it, I will do it, I'll try to do it). Cluster and principal‐components analyses yielded an interpretable structural representation consi…
On the Utility of Consumers' Theories in Judgments of Covariation
Journal Article On the Utility of Consumers' Theories in Judgments of Covariation Get access Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 634–643, https://doi.org/10.1086/209424 Published: 01 March 1995 Article history Received: 01 April 1993 Revision received: 01 August 1994 Published: 01 March 1995
An Investigation into the Construct Validity of the Arousal Seeking Tendency Scale, Version Ii
The internal psychometric properties and the criterion-related validity of a popular measure for assessing a person's optimal stimulation level (OSL), the 32-item Arousal Seeking Tendency Scale, version II (AST-I1), were investigated. Using data from samples of undergraduate business students (n = 519) and undergraduate students in hotel, restaurant, and institutional management (n = 320), it was found that AST-II had a single-factor structure wi…
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
State versus Action Orientation and the Theory of Reasoned Action
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among constructs in the theory of reasoned action. State orientation refers to a low capacity for the enactment of action-related mental structures, whereas action orientation refers to a high capacity for this type of enactment. A field study was conducted in the context of consumers' self-reported usage of c…
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
Future‐oriented emotions
We distinguish between two kinds of future‐oriented emotions (anticipatory and anticipated) and investigate their behavioral effects. Anticipatory emotions are currently experienced due to the prospect of a future event (e.g., hope or fear). Anticipated emotions, on the other hand, are expected to be experienced in the future if certain events do or do not occur (e.g., anticipated joy or regret). We discuss the theoretical differences between the…
Toward a Personology of the Consumer
Personality research has long been a fringe player in the study of consumer behavior. Little research is directly devoted to personality issues, and if consumer personality is investigated at all, it tends to be from the narrow perspective of developing yet another individual difference measure in an already crowded field of personality scales or considering the moderating effects of a given trait on some relationship of interest. Understanding t…
State versus Action Orientation and the Theory of Reasoned Action
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among constructs in the theory of reasoned action. State orientation refers to a low capacity for the enactment of action-related mental structures, whereas action orientation refers to a high capacity for this type of enactment. A field study was conducted in the context of consumers' self-reported usage of c…
On the Utility of Consumers' Theories in Judgments of Covariation
Journal Article On the Utility of Consumers' Theories in Judgments of Covariation Get access Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 634–643, https://doi.org/10.1086/209424 Published: 01 March 1995 Article history Received: 01 April 1993 Revision received: 01 August 1994 Published: 01 March 1995
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis)agree” or “completely (dis)agree.” Although these labels may exert a systematic influence on responses since they are common to all items, academic research on the effect of different labels is surprisingly scarce. In order to help researchers choose appropriate category labels, we contrast the intensity hypothesis (which posits t…
Goal-Relevant Emotional Information
We investigate how extraneous or incidental emotions influence product evaluations as a function of consumers' salient goals. By manipulating specific emotions that correspond closely to two basic categories of human goals (achievement vs. protection), we extend affect-as-information theory and show that product judgments are a function not simply of the valence of extraneous emotions but also of the correspondence between specific emotions and s…
How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments
We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…
Analyzing factorial survey data with structural equation models
In factorial survey designs, respondents evaluate multiple short descriptions of social objects (vignettes) that experimentally vary different levels of attributes of interest. Analytical methods (including individual-level regression analysis and multilevel models) estimate the weights (or utilities) assigned to the levels of the different attributes by participants to arrive at an overall response to the vignettes. In the current paper, we expl…
Coping with guilt and shame in the impulse buying context
The Get Ready Mind-Set
People need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a “get ready mind-set” that mobilizes these resources. However, the mobilized resources for the future task can carry over to unrelated current tasks. This implies the counterintuitive notion that anticipating difficult tasks in the future leads to greater effort expenditure on …
Kants Kritik der reinen Vernunft
Handbuch Philosophischer Grundbegriffe. Studienausgabe. 6 volumes
Kants Kritik der reinen Vernunft
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovati…
State versus Action Orientation and the Theory of Reasoned Action
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among constructs in the theory of reasoned action. State orientation refers to a low capacity for the enactment of action-related mental structures, whereas action orientation refers to a high capacity for this type of enactment. A field study was conducted in the context of consumers' self-reported usage of c…
An Investigation into the Construct Validity of the Arousal Seeking Tendency Scale, Version Ii
The internal psychometric properties and the criterion-related validity of a popular measure for assessing a person's optimal stimulation level (OSL), the 32-item Arousal Seeking Tendency Scale, version II (AST-I1), were investigated. Using data from samples of undergraduate business students (n = 519) and undergraduate students in hotel, restaurant, and institutional management (n = 320), it was found that AST-II had a single-factor structure wi…
Specification, Estimation, and Testing of Moment Structure Models Based on Latent Variates Involving Interactions among the Exogenous Constructs
This article shows how methods for the analysis of moment structures based on latent variates can be used to investigate theories hypothesizing interactive effects of exogenous constructs on endogenous constructs. Building on the work of Kenny and Judd, the authors discuss the specification of structural equation models with latent interaction terms, and they show that the structural coefficient relating an endogenous construct to the interaction…
Categorizing common behavioural antecedents as expressed in everyday language
In an effort to explore the meaning of action‐relevant constructs and to uncoverphenom‐ enological similarities and differences among commonly hypothesized antecedents of people's actions, 222 subjects in two studies categorized a variety of statements expressing motivations for doing things (e.g. I'd like to do it, I will do it, I'll try to do it). Cluster and principal‐components analyses yielded an interpretable structural representation consi…
On the Utility of Consumers' Theories in Judgments of Covariation
Journal Article On the Utility of Consumers' Theories in Judgments of Covariation Get access Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 634–643, https://doi.org/10.1086/209424 Published: 01 March 1995 Article history Received: 01 April 1993 Revision received: 01 August 1994 Published: 01 March 1995
Applications of structural equation modeling in marketing and consumer research
Assessing Measurement Invariance in Cross‐National Consumer Research
Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209…
Response Styles in Marketing Research
Response styles are a source of contamination in questionnaire ratings, and therefore they threaten the validity of conclusions drawn from marketing research data. In this article, the authors examine five forms of stylistic responding (acquiescence and disacquiescence response styles, extreme response style/response range, midpoint responding, and noncontingent responding) and discuss their biasing effects on scale scores and correlations betwee…
Toward a Personology of the Consumer
Personality research has long been a fringe player in the study of consumer behavior. Little research is directly devoted to personality issues, and if consumer personality is investigated at all, it tends to be from the narrow perspective of developing yet another individual difference measure in an already crowded field of personality scales or considering the moderating effects of a given trait on some relationship of interest. Understanding t…
Multicollinearity and Measurement Error in Structural Equation Models
The literature on structural equation models is unclear on whether and when multicollinearity may pose problems in theory testing (Type II errors). Two Monte Carlo simulation experiments show that multicollinearity can cause problems under certain conditions, specifically: (1) when multicollinearity is extreme, Type II error rates are generally unacceptably high (over 80%), (2) when multicollinearity is between 0.6 and 0.8, Type II error rates ca…
Goal-Relevant Emotional Information
We investigate how extraneous or incidental emotions influence product evaluations as a function of consumers' salient goals. By manipulating specific emotions that correspond closely to two basic categories of human goals (achievement vs. protection), we extend affect-as-information theory and show that product judgments are a function not simply of the valence of extraneous emotions but also of the correspondence between specific emotions and s…
Future‐oriented emotions
We distinguish between two kinds of future‐oriented emotions (anticipatory and anticipated) and investigate their behavioral effects. Anticipatory emotions are currently experienced due to the prospect of a future event (e.g., hope or fear). Anticipated emotions, on the other hand, are expected to be experienced in the future if certain events do or do not occur (e.g., anticipated joy or regret). We discuss the theoretical differences between the…
Socially Desirable Response Tendencies in Survey Research
Socially desirable responding (SDR) has been of long-standing interest to the field of marketing. Unfortunately, the construct has not always been well understood by marketing researchers. The authors provide a review of the SDR literature organized around three key issues—the conceptualization and measurement of SDR; the nomological constellation of personality traits, values, sociodemographics, and cultural factors associated with SDR; and the …
The Get Ready Mind-Set
People need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a “get ready mind-set” that mobilizes these resources. However, the mobilized resources for the future task can carry over to unrelated current tasks. This implies the counterintuitive notion that anticipating difficult tasks in the future leads to greater effort expenditure on …
Coping with guilt and shame in the impulse buying context
Misresponse to Reversed and Negated Items in Surveys
There are important advantages to including reversed items in questionnaires (e.g., control of acquiescence, disruption of nonsubstantive responding, better coverage of the domain of content of a construct), but reversed items can also lead to measurement problems (e.g., low measure reliability, complex factor structures). The authors advocate the continued use of reversed items in measurement instruments but also argue that they should be used w…
Reversed item bias
In the recent methodological literature, various models have been proposed to account for the phenomenon that reversed items (defined as items for which respondents' scores have to be recoded in order to make the direction of keying consistent across all items) tend to lead to problematic responses. In this article we propose an integrative conceptualization of three important sources of reversed item method bias (acquiescence, careless respondin…
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis)agree” or “completely (dis)agree.” Although these labels may exert a systematic influence on responses since they are common to all items, academic research on the effect of different labels is surprisingly scarce. In order to help researchers choose appropriate category labels, we contrast the intensity hypothesis (which posits t…
Marketing survey research best practices
How Long Did I Wait? The Effect of Construal Levels on Consumers' Wait Duration Judgments
We examine how construal levels affect wait duration judgments through two different routes: one based on consumers' subjective feelings (an affective route) and the other based on mental markers (a cognitive route). We further identify the conditions under which the affective versus the cognitive route operates. We theorize that low-level construal people generate more wait-unrelated thoughts during the wait than high-level construal people. Thi…
The biasing effect of common method variance
A 4-Factor Revision of the Pathological Buying Screener
Psychology (20 obras) · Social Psychology (16 obras) · Computer Science (13 obras) · Consumer Behavior in Brand Consumption and Identification (13 obras) · Mathematics (10 obras) · Behavioral Health and Interventions (8 obras) · Cognitive psychology (7 obras) · Customer Service Quality and Loyalty (7 obras) · Social and Intergroup Psychology (7 obras) · Statistics (7 obras)