Jupeth Pentang
Dados Biográficos
| ID | 7849685 |
|---|---|
| NOME | Jupeth Pentang |
| PRENOMES | Jupeth |
| SOBRENOME | Pentang |
| ASSINATURA | PENTANG J |
| AFILIAÇÕES | Central Luzon State University |
| ORCID | 0000-0001-7264-0320 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 3 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Ewom trends
Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substant…
AI-Powered Influence
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Key Factors Shaping Purchase Intentions for New Energy Vehicles in Urumqi, China
Due to the increasing awareness of the United Nations' Sustainable Development Goals (SDGs) in China, there has been a notable shift in consumer behavior, with more individuals choosing to purchase new energy vehicles (NEVs) as their personal transportation. In response, the Chinese government has implemented policies to encourage NEV adoption. This study uses Urumqi as a sample area to examine the impact of personal preferences, social influence…
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AI-Powered Influence
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Key Factors Shaping Purchase Intentions for New Energy Vehicles in Urumqi, China
Due to the increasing awareness of the United Nations' Sustainable Development Goals (SDGs) in China, there has been a notable shift in consumer behavior, with more individuals choosing to purchase new energy vehicles (NEVs) as their personal transportation. In response, the Chinese government has implemented policies to encourage NEV adoption. This study uses Urumqi as a sample area to examine the impact of personal preferences, social influence…
Ewom trends
Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substant…
Business (3 obras) · Advertising (2 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Political science (2 obras) · Social media (2 obras) · AI in Service Interactions (1 obra) · China (1 obra) · Computer security (1 obra) · Consumer behaviour (1 obra)