Lauren I Labrecque
Dados Biográficos
| ID | 78853 |
|---|---|
| NOME | Lauren I Labrecque |
| PRENOMES | Lauren I |
| SOBRENOME | Labrecque |
| ASSINATURA | LABRECQUE L I |
| AFILIAÇÕES | Department of Marketing, Quinlan School of Business, Loyola University, Chicago, IL, USA |
| ORCID | 0000-0002-3914-6707 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 6 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2023 |
| ÍNDICE H | 1 |
Celebrities As Brand Shields
Past research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers’ reactions toward an endorsed brand following a transgression. Grounded in para…
Graves, gifts, and the bereaved consumer
When a gifting relationship is disrupted by death, why might a living consumer continue to invest in it? Consumer spending on deceased loved ones does not end with the funeral. Given the embodying power of a physical gravesite, this article examines the practice of gift giving to the deceased in the context of American cemeteries. We employ a longitudinal approach, in which 180 cemetery gravesites were photographed. The photographic data are coup…
Absinthe
Exciting red and competent blue
Graves, gifts, and the bereaved consumer
When a gifting relationship is disrupted by death, why might a living consumer continue to invest in it? Consumer spending on deceased loved ones does not end with the funeral. Given the embodying power of a physical gravesite, this article examines the practice of gift giving to the deceased in the context of American cemeteries. We employ a longitudinal approach, in which 180 cemetery gravesites were photographed. The photographic data are coup…
Exciting red and competent blue
Absinthe
Graves, gifts, and the bereaved consumer
When a gifting relationship is disrupted by death, why might a living consumer continue to invest in it? Consumer spending on deceased loved ones does not end with the funeral. Given the embodying power of a physical gravesite, this article examines the practice of gift giving to the deceased in the context of American cemeteries. We employ a longitudinal approach, in which 180 cemetery gravesites were photographed. The photographic data are coup…
Celebrities As Brand Shields
Past research has delineated the use of celebrity endorsements as an effective marketing strategy that bolsters brand image and stimulates purchase intentions. However, there is a paucity of research investigating the role of celebrities in brand transgression contexts. Across two experimental studies, we examine whether and how celebrity endorsers influence consumers’ reactions toward an endorsed brand following a transgression. Grounded in para…
Advertising (3 obras) · Business (3 obras) · Psychology (3 obras) · Social Psychology (3 obras) · Art (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · History (2 obras) · Aesthetics (1 obras) · Color perception and design (1 obras) · Computer Science (1 obras)