Steven M Shugan
Dados Biográficos
| ID | 788944 |
|---|---|
| NOME | Steven M Shugan |
| PRENOMES | Steven M |
| SOBRENOME | Shugan |
| ASSINATURA | SHUGAN S M |
| AFILIAÇÕES | University of Chicago |
| ORCID | 0000-0002-2631-4177 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 33 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1980 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1991 |
| ÍNDICE H | 2 |
Repositioning for Changing Preferences
We demonstrate that a superior, high-share product (beef) could lose its relative position and sales as a result of a change in consumer preference for an attribute (convenience) on which the competition (poultry) was actually weaker. We use multiple data sources to show this has happened for beef and poultry, rather than the alternative explanation of increased health awareness. These sources include United States Department of Agriculture (USDA…
The Cost of Thinking
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort
The Cost of Thinking
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort
Repositioning for Changing Preferences
We demonstrate that a superior, high-share product (beef) could lose its relative position and sales as a result of a change in consumer preference for an attribute (convenience) on which the competition (poultry) was actually weaker. We use multiple data sources to show this has happened for beef and poultry, rather than the alternative explanation of increased health awareness. These sources include United States Department of Agriculture (USDA…
The Cost of Thinking
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort
Repositioning for Changing Preferences
We demonstrate that a superior, high-share product (beef) could lose its relative position and sales as a result of a change in consumer preference for an attribute (convenience) on which the competition (poultry) was actually weaker. We use multiple data sources to show this has happened for beef and poultry, rather than the alternative explanation of increased health awareness. These sources include United States Department of Agriculture (USDA…
Business (2 obras) · Computer Science (2 obras) · Economic and Environmental Valuation (2 obras) · Consumer Market Behavior and Pricing (1 obras) · Consumer research (1 obras) · Decision theory (1 obras) · Decision-Making and Behavioral Economics (1 obras) · Distribution (mathematics) (1 obras) · Economics (1 obras) · Economics of Agriculture and Food Markets (1 obras)