Adrian B Ryans

Dados Biográficos

ID793786
NOMEAdrian B Ryans
PRENOMESAdrian B
SOBRENOMERyans
ASSINATURARYANS A B
VERIFICADONão
TOTAL DE OBRAS3
TOTAL DE CITAÇÕES3
TOTAL COMO AUTOR3
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1975
ANO MAIS RECENTE DE PUBLICAÇÃO1980
ÍNDICE H1

  • A Second Look at Children and the Advertising of Premiums

    Louise A Heslop, Adrian B RyansARTICLEJournal of Consumer Research1980

    Journal Article A Second Look at Children and the Advertising of Premiums Get access Louise A. Heslop, Louise A. Heslop Search for other works by this author on: Oxford Academic PubMed Google Scholar Adrian B. Ryans Adrian B. Ryans Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 414–420, https://doi.org/10.1086/208784 Published: 01 March 1980 Articl…

  • Consumer Dynamics in Nonprofit Organizations

    Adrian B Ryans, Charles B WeinbergARTICLEJournal of Consumer Research1978Citada por: 3

    This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors

  • Children and Commercial Persuasion

    Adrian B Ryans, Terry DeutscherARTICLEJournal of Consumer Research1975

    In their recent paper Robertson and Rossiter (1974) have reported a non-experimental study of children and commercial persuasion. This is an emotional subject of high concern to consumer, business and government groups. It is therefore critical that any research in such a topical area be very thorough, since the results are apt to be utilized without careful regard for the underlying research. Unfortunately, Robertson and Rossiter's study suffers…