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John R Hauser

Dados Biográficos

ID797783
NOMEJohn R Hauser
PRENOMESJohn R
SOBRENOMEHauser
ASSINATURAHAUSER J R
AFILIAÇÕESSloan School of Management, Massachusetts Institute of Technology
VERIFICADONão
TOTAL DE OBRAS5
TOTAL DE CITAÇÕES35
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1979
ANO MAIS RECENTE DE PUBLICAÇÃO1993
ÍNDICE H3
  • Noise margin criteria for digital logic circuits

    Open Access•John R Hauser•ARTICLE•IEEE Transactions on Education•1993

    Techniques for evaluating the noise margin for families of digital logic circuits are discussed and evaluated. It is shown that the technique of evaluating the -1 slope points on the inverter transfer function as used in most modern textbooks is not a valid and reliable approach to evaluating noise margin values. It is argued that the most reliable and reasonable criterion is to maximize the product of the two noise margins. This is equivalent to…

  • An Evaluation Cost Model of Consideration Sets

    John R Hauser, Birger Wernerfelt•ARTICLE•Journal of Consumer Research•1990•Citada por: 23

    If utility (net of price) varies by consumption occasion, the consideration set of a rational consumer will represent trade-offs between decision costs and the incremental benefits of choosing from a larger set of brands. If evaluating a brand decreases biases and uncertainty in perceived utility, the decision to evaluate a brand for inclusion in a consideration set is different from the decision to consider an evaluated brand. The decision to co…

  • Implicit Coalitions in a Generalized Prisoner's Dilemma

    Open Access•Peter S Fader, John R Hauser•ARTICLE•Journal of Conflict Resolution•1988•Citada por: 3•Referências: 10

    The presence of a third party can affect attempts by two players to cooperate in a three-player, continuous-alternative, repeated Prisoner's Dilemma-like game. If the third player is uncooperative, two players may find it advantageous to cooperate implicitly, at a level somewhere between full (i.e., three-way) cooperation and full defection. We examine this phenomenon of implicit coalitions via two sequential computer tournaments (38 algorithms i…

  • The Value Priority Hypotheses for Consumer Budget Plans

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1986•Citada por: 5

    Based on the behavioral sciences and mathematical programming, we hypothesize that consumers rank durables by a value (or net value) priority approximated by utility per dollar (or utility minus price) and plan to choose items in that order up to a budget cutoff. This paper derives these hypotheses and develops a convergent linear programming procedure to estimate utility. Using primary field data on reservation prices, purchase probabilities, lo…

  • Assessment of Attribute Importances and Consumer Utility Functions

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for alternative preference models. This paper summarizes selected results from the theory, addresses measurement and validity issues, and discusses the applicability of the theory to consumer research

  • An Evaluation Cost Model of Consideration Sets

    John R Hauser, Birger Wernerfelt•ARTICLE•Journal of Consumer Research•1990•Citada por: 23

    If utility (net of price) varies by consumption occasion, the consideration set of a rational consumer will represent trade-offs between decision costs and the incremental benefits of choosing from a larger set of brands. If evaluating a brand decreases biases and uncertainty in perceived utility, the decision to evaluate a brand for inclusion in a consideration set is different from the decision to consider an evaluated brand. The decision to co…

  • The Value Priority Hypotheses for Consumer Budget Plans

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1986•Citada por: 5

    Based on the behavioral sciences and mathematical programming, we hypothesize that consumers rank durables by a value (or net value) priority approximated by utility per dollar (or utility minus price) and plan to choose items in that order up to a budget cutoff. This paper derives these hypotheses and develops a convergent linear programming procedure to estimate utility. Using primary field data on reservation prices, purchase probabilities, lo…

  • Assessment of Attribute Importances and Consumer Utility Functions

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for alternative preference models. This paper summarizes selected results from the theory, addresses measurement and validity issues, and discusses the applicability of the theory to consumer research

  • Implicit Coalitions in a Generalized Prisoner's Dilemma

    Open Access•Peter S Fader, John R Hauser•ARTICLE•Journal of Conflict Resolution•1988•Citada por: 3•Referências: 10

    The presence of a third party can affect attempts by two players to cooperate in a three-player, continuous-alternative, repeated Prisoner's Dilemma-like game. If the third player is uncooperative, two players may find it advantageous to cooperate implicitly, at a level somewhere between full (i.e., three-way) cooperation and full defection. We examine this phenomenon of implicit coalitions via two sequential computer tournaments (38 algorithms i…

  • Assessment of Attribute Importances and Consumer Utility Functions

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for alternative preference models. This paper summarizes selected results from the theory, addresses measurement and validity issues, and discusses the applicability of the theory to consumer research

  • The Value Priority Hypotheses for Consumer Budget Plans

    John R Hauser, Glen L Urban•ARTICLE•Journal of Consumer Research•1986•Citada por: 5

    Based on the behavioral sciences and mathematical programming, we hypothesize that consumers rank durables by a value (or net value) priority approximated by utility per dollar (or utility minus price) and plan to choose items in that order up to a budget cutoff. This paper derives these hypotheses and develops a convergent linear programming procedure to estimate utility. Using primary field data on reservation prices, purchase probabilities, lo…

  • Implicit Coalitions in a Generalized Prisoner's Dilemma

    Open Access•Peter S Fader, John R Hauser•ARTICLE•Journal of Conflict Resolution•1988•Citada por: 3•Referências: 10

    The presence of a third party can affect attempts by two players to cooperate in a three-player, continuous-alternative, repeated Prisoner's Dilemma-like game. If the third player is uncooperative, two players may find it advantageous to cooperate implicitly, at a level somewhere between full (i.e., three-way) cooperation and full defection. We examine this phenomenon of implicit coalitions via two sequential computer tournaments (38 algorithms i…

  • An Evaluation Cost Model of Consideration Sets

    John R Hauser, Birger Wernerfelt•ARTICLE•Journal of Consumer Research•1990•Citada por: 23

    If utility (net of price) varies by consumption occasion, the consideration set of a rational consumer will represent trade-offs between decision costs and the incremental benefits of choosing from a larger set of brands. If evaluating a brand decreases biases and uncertainty in perceived utility, the decision to evaluate a brand for inclusion in a consideration set is different from the decision to consider an evaluated brand. The decision to co…

  • Noise margin criteria for digital logic circuits

    Open Access•John R Hauser•ARTICLE•IEEE Transactions on Education•1993

    Techniques for evaluating the noise margin for families of digital logic circuits are discussed and evaluated. It is shown that the technique of evaluating the -1 slope points on the inverter transfer function as used in most modern textbooks is not a valid and reliable approach to evaluating noise margin values. It is argued that the most reliable and reasonable criterion is to maximize the product of the two noise margins. This is equivalent to…

Computer Science (5 obras) · Economics (4 obras) · Mathematics (4 obras) · Consumer Market Behavior and Pricing (3 obras) · Decision-Making and Behavioral Economics (3 obras) · Economic and Environmental Valuation (3 obras) · Mathematical economics (3 obras) · Microeconomics (3 obras) · Business (2 obras) · Machine learning (2 obras)

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