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Andrea Santos‐Guzmán

Dados Biográficos

ID7987014
NOMEAndrea Santos‐Guzmán
PRENOMESAndrea
SOBRENOMESantos‐Guzmán
ASSINATURAGUZMÁN A S
AFILIAÇÕESInstituto Nacional de Salud Pública
VERIFICADONão
TOTAL DE OBRAS4
TOTAL DE CITAÇÕES0
TOTAL COMO AUTOR4
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2022
ANO MAIS RECENTE DE PUBLICAÇÃO2025
ÍNDICE H0
  • Digital Marketing Claims and Their Association With the Perceptions of Parents of Children Under 2 Years Old of Commercial Milk Formulas in Mexico

    Open Access•Valeria Aureoles‐García, Mishel Unar‐Munguía et al.•ARTICLE•Maternal and Child Nutrition•2025

    We analysed digital marketing claims for commercial milk formula (CMF) and their association with parents' perceptions of the health and nutrition benefits of this industrialised product. The study sample consisted of 1074 parents ≥ 18 years old with internet access, with children < 2 years old, living in Mexico, who responded to an online survey between December 2020 and January 2021. The most frequent health-related, nutrition, technical, and e…

  • Formative Research for the Development and Implementation of a Smartphone Application to Report Breaches to the International Code of Marketing of Breast‐Milk Substitutes in Mexico

    Open Access•Mishel Unar‐Munguía, Marena Ceballos-Rasgado et al.•ARTICLE•Maternal and Child Nutrition•2025

    Almost 40 years after the adoption of the International Code of Marketing of Breast-Milk Substitutes ('the Code') in Mexico, noncompliance persists. In other countries, smartphone applications for reporting Code noncompliance have proven effective. This study aimed to identify key features for the design of a public health surveillance app to monitor Code breaches and the barriers and facilitators to its use by parents and stakeholders. Semi-stru…

  • Digital marketing of commercial breastmilk substitutes and baby foods

    Open Access•Pedro Javier Mota-Castillo, Mishel Unar‐Munguía et al.•ARTICLE•Globalization and Health•2023

    BACKGROUND: Parents are exposed to breastmilk substitutes and baby foods marketing on the internet and social media, which hinders adequate breastfeeding and complementary feeding. This study identifies digital marketing strategies for breastmilk substitutes, specifically commercial milk formula and baby foods used by the industry to influence infant and young children's feeding practices in Mexico and proposes regulatory recommendations that can…

  • Digital marketing of formula and baby food negatively influences breast feeding and complementary feeding

    Open Access•Mishel Unar‐Munguía, Andrea Santos‐Guzmán et al.•ARTICLE•BMJ Global Health•2022

    BACKGROUND: There is little evidence of the association between digital marketing of formula and baby food and infant and young child feeding (IYCF) practices. OBJECTIVE: Assess parents' exposure to digital marketing of formula and baby food for children <2 years and its association with the purchase and IYCF practices in Mexico. METHODS: Parents ≥18 years recruited from a market research panel completed an online survey (n=1074) and capture-on-s…

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  • Digital marketing of formula and baby food negatively influences breast feeding and complementary feeding

    Open Access•Mishel Unar‐Munguía, Andrea Santos‐Guzmán et al.•ARTICLE•BMJ Global Health•2022

    BACKGROUND: There is little evidence of the association between digital marketing of formula and baby food and infant and young child feeding (IYCF) practices. OBJECTIVE: Assess parents' exposure to digital marketing of formula and baby food for children <2 years and its association with the purchase and IYCF practices in Mexico. METHODS: Parents ≥18 years recruited from a market research panel completed an online survey (n=1074) and capture-on-s…

  • Digital marketing of commercial breastmilk substitutes and baby foods

    Open Access•Pedro Javier Mota-Castillo, Mishel Unar‐Munguía et al.•ARTICLE•Globalization and Health•2023

    BACKGROUND: Parents are exposed to breastmilk substitutes and baby foods marketing on the internet and social media, which hinders adequate breastfeeding and complementary feeding. This study identifies digital marketing strategies for breastmilk substitutes, specifically commercial milk formula and baby foods used by the industry to influence infant and young children's feeding practices in Mexico and proposes regulatory recommendations that can…

  • Digital Marketing Claims and Their Association With the Perceptions of Parents of Children Under 2 Years Old of Commercial Milk Formulas in Mexico

    Open Access•Valeria Aureoles‐García, Mishel Unar‐Munguía et al.•ARTICLE•Maternal and Child Nutrition•2025

    We analysed digital marketing claims for commercial milk formula (CMF) and their association with parents' perceptions of the health and nutrition benefits of this industrialised product. The study sample consisted of 1074 parents ≥ 18 years old with internet access, with children < 2 years old, living in Mexico, who responded to an online survey between December 2020 and January 2021. The most frequent health-related, nutrition, technical, and e…

  • Formative Research for the Development and Implementation of a Smartphone Application to Report Breaches to the International Code of Marketing of Breast‐Milk Substitutes in Mexico

    Open Access•Mishel Unar‐Munguía, Marena Ceballos-Rasgado et al.•ARTICLE•Maternal and Child Nutrition•2025

    Almost 40 years after the adoption of the International Code of Marketing of Breast-Milk Substitutes ('the Code') in Mexico, noncompliance persists. In other countries, smartphone applications for reporting Code noncompliance have proven effective. This study aimed to identify key features for the design of a public health surveillance app to monitor Code breaches and the barriers and facilitators to its use by parents and stakeholders. Semi-stru…

Breastfeeding Practices and Influences (4 obras) · Medicine (4 obras) · Business (3 obras) · Consumer Attitudes and Food Labeling (3 obras) · Marketing (3 obras) · Advertising (2 obras) · Food marketing (2 obras) · Infant formula (2 obras) · Pediatrics (2 obras) · Political science (2 obras)

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