Elnora W Stuart
Dados Biográficos
| ID | 802466 |
|---|---|
| NOME | Elnora W Stuart |
| PRENOMES | Elnora W |
| SOBRENOME | Stuart |
| ASSINATURA | STUART E W |
| AFILIAÇÕES | Winthrop University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 37 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1987 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1991 |
| ÍNDICE H | 2 |
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
Behavioral Health and Interventions (2 obras) · Classical conditioning (2 obras) · Cognitive psychology (2 obras) · Conditioning (2 obras) · Cultural Differences and Values (2 obras) · Mathematics (2 obras) · Psychology (2 obras) · Statistics (2 obras) · Stimulus (psychology) (2 obras) · Behavioral and Psychological Studies (1 obras)