Dennis H Gensch
Dados Biográficos
| ID | 807155 |
|---|---|
| NOME | Dennis H Gensch |
| PRENOMES | Dennis H |
| SOBRENOME | Gensch |
| ASSINATURA | GENSCH D H |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1987 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1987 |
| ÍNDICE H | 1 |
The Influence of Involvement on Disaggregate Attribute Choice Models
The state of the art in applying the various disaggregate choice algorithms is to assume homogeneity of choice process within the population being analyzed. This article uses the involvement variable a priori to categorize the (sample) population into a high-involvement segment using a model that assumes a simultaneous or alternative processing approach and a low-involvement segment using a model that assumes a hierarchical or an attribute proces…
The Influence of Involvement on Disaggregate Attribute Choice Models
The state of the art in applying the various disaggregate choice algorithms is to assume homogeneity of choice process within the population being analyzed. This article uses the involvement variable a priori to categorize the (sample) population into a high-involvement segment using a model that assumes a simultaneous or alternative processing approach and a low-involvement segment using a model that assumes a hierarchical or an attribute proces…
The Influence of Involvement on Disaggregate Attribute Choice Models
The state of the art in applying the various disaggregate choice algorithms is to assume homogeneity of choice process within the population being analyzed. This article uses the involvement variable a priori to categorize the (sample) population into a high-involvement segment using a model that assumes a simultaneous or alternative processing approach and a low-involvement segment using a model that assumes a hierarchical or an attribute proces…
A priori and a posteriori (1 obras) · Artificial Intelligence (1 obras) · Artificial Intelligence (1 obras) · Categorization (1 obras) · Computer Science (1 obras) · Consumer behaviour (1 obras) · Consumer choice (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Data mining (1 obras) · Demography (1 obras)