Nicholas Reinholtz
Dados Biográficos
| ID | 81937 |
|---|---|
| NOME | Nicholas Reinholtz |
| PRENOMES | Nicholas |
| SOBRENOME | Reinholtz |
| ASSINATURA | REINHOLTZ N |
| AFILIAÇÕES | University of Colorado Boulder |
| ORCID | 0000-0003-0696-1972 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAÇÕES | 11 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 2 |
Quality Certifications Influence User-Generated Ratings
Platforms present various certifications to signal the quality of their offerings to prospective consumers. For example, Airbnb.com designates some hosts as “Superhosts” to distinguish properties that provide superior experiences. Platforms also present user-generated ratings—typically elicited and presented as “star ratings”—from their customers for the same purpose. This research investigates the interaction of these signals of quality and sugg…
Pre-Registered Interim Analysis Designs (PRIADs)
The difficulty of determining how many observations to collect is a source of inefficiency in consumer behavior research. Group sequential designs, which allow researchers to perform interim analyses while data collection is ongoing, could offer a remedy. However, they are scarcely used in consumer behavior research, probably owing to low awareness, perceived complexity, or concerns about the validity of this approach. This article offers a tutor…
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
Price knowledge is a key antecedent of many consumer judgments and decisions. This article examines consumers' ability to form accurate beliefs about the minimum, the maximum, and the overall variability of prices for multiple product categories. Eight experiments provide evidence for a novel phenomenon we call dispersion spillover: Consumers tend to overestimate price dispersion in a category after encountering another category in which prices a…
On the Mental Accounting of Restricted-Use Funds
This article emphasizes the role of categorization in mental accounting and proposes that once a mental account is established, purchases that are highly congruent with the purpose of the mental account (i.e., typical category members) will be more preferred in selection decisions compared to purchases that are less congruent (i.e., atypical category members). This hypothesis is tested in the context of gift cards. Six studies find that people sh…
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
Price knowledge is a key antecedent of many consumer judgments and decisions. This article examines consumers' ability to form accurate beliefs about the minimum, the maximum, and the overall variability of prices for multiple product categories. Eight experiments provide evidence for a novel phenomenon we call dispersion spillover: Consumers tend to overestimate price dispersion in a category after encountering another category in which prices a…
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
Pre-Registered Interim Analysis Designs (PRIADs)
The difficulty of determining how many observations to collect is a source of inefficiency in consumer behavior research. Group sequential designs, which allow researchers to perform interim analyses while data collection is ongoing, could offer a remedy. However, they are scarcely used in consumer behavior research, probably owing to low awareness, perceived complexity, or concerns about the validity of this approach. This article offers a tutor…
On the Mental Accounting of Restricted-Use Funds
This article emphasizes the role of categorization in mental accounting and proposes that once a mental account is established, purchases that are highly congruent with the purpose of the mental account (i.e., typical category members) will be more preferred in selection decisions compared to purchases that are less congruent (i.e., atypical category members). This hypothesis is tested in the context of gift cards. Six studies find that people sh…
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
On the Mental Accounting of Restricted-Use Funds
This article emphasizes the role of categorization in mental accounting and proposes that once a mental account is established, purchases that are highly congruent with the purpose of the mental account (i.e., typical category members) will be more preferred in selection decisions compared to purchases that are less congruent (i.e., atypical category members). This hypothesis is tested in the context of gift cards. Six studies find that people sh…
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
Price knowledge is a key antecedent of many consumer judgments and decisions. This article examines consumers' ability to form accurate beliefs about the minimum, the maximum, and the overall variability of prices for multiple product categories. Eight experiments provide evidence for a novel phenomenon we call dispersion spillover: Consumers tend to overestimate price dispersion in a category after encountering another category in which prices a…
Pre-Registered Interim Analysis Designs (PRIADs)
The difficulty of determining how many observations to collect is a source of inefficiency in consumer behavior research. Group sequential designs, which allow researchers to perform interim analyses while data collection is ongoing, could offer a remedy. However, they are scarcely used in consumer behavior research, probably owing to low awareness, perceived complexity, or concerns about the validity of this approach. This article offers a tutor…
Quality Certifications Influence User-Generated Ratings
Platforms present various certifications to signal the quality of their offerings to prospective consumers. For example, Airbnb.com designates some hosts as “Superhosts” to distinguish properties that provide superior experiences. Platforms also present user-generated ratings—typically elicited and presented as “star ratings”—from their customers for the same purpose. This research investigates the interaction of these signals of quality and sugg…
Psychology (4 obras) · Business (3 obras) · Computer Science (3 obras) · Decision-Making and Behavioral Economics (3 obras) · Economics (3 obras) · Advertising (2 obras) · Economic and Environmental Valuation (2 obras) · Marketing (2 obras) · Mathematics (2 obras) · Microeconomics (2 obras)