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Elza Ibroscheva

Dados Biográficos

ID83450
NOMEElza Ibroscheva
PRENOMESElza
SOBRENOMEIbroscheva
ASSINATURAIBROSCHEVA E
AFILIAÇÕESSouthern Illinois University Edwardsville
VERIFICADONão
TOTAL DE OBRAS12
TOTAL DE CITAÇÕES24
TOTAL COMO AUTOR12
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2007
ANO MAIS RECENTE DE PUBLICAÇÃO2022
ÍNDICE H3
  • Lords of the Air

    Open Access•Maria Stover, Elza Ibroscheva•ARTICLE•VIEW Journal of European…•2022

    This article explores the trajectory of one of the most popular comedy shows in Bulgaria, using a cultural-historical analysis approach. While Gospodari na Efira started as the Bulgarian version of an Italian news parody show, it assumed its own trajectory to become a distinct amalgamation of social satire, political humor and investigative journalism. The show’s formula for success can be linked to its status of an institution, earning legitimat…

  • The world according to Siderov

    Elza Ibroscheva•ARTICLE•Celebrity Studies•2020•Citada por: 1•Referências: 30

    This article examines Bulgarian politician Volen Siderov’s rise through a career in journalism during communism, into the voice of the opposition during the post-commumist transition, and into the physical embodiment of a particularly virulent strand of far-right rhetoric in the Balkans. Through an analysis of Siderov’ continuing strategic use of media stunts, personal dares and orchestrated political confrontations, I argue that Siderov’s skilfu…

  • Pin-ups, strippers and centerfolds

    Open Access•Nadia Kaneva, Elza Ibroscheva•ARTICLE•European Journal of Cultural…•2014•Citada por: 3•Referências: 16

    This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated …

  • Advertising, Sex, and Post-Socialism

    Elza Ibroscheva•BOOK•Advertising, Sex, and Post-Socialis…•2013

    Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and the Socialist Economy Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies Chapter 7: Con…

  • The First Ladies and the Arab Spring

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2013•Citada por: 4•Referências: 5

    In textually analyzing the media coverage of the First Ladies of the Arab Spring, this paper argues that the media's approach to understanding the role of women in the structures of political power in the Middle East is often either too simplistic or too driven by a desire to exoticize the East, making it even harder to visualize and imagine the face of real female political empowerment in the region. While demonizing and condemning the greed of …

  • Balkan smoke

    Elza Ibroscheva•ARTICLE•Consumption Markets & Culture•2013

    Balkan smoke: tobacco and the making of modern Bulgaria, by Mary Neuburger, Ithaca, NY, Cornell University Press, 2013, 307 pp., $39.95 (hardback), ISBN 978-0-801-45084-6 The relationship between c

  • The unbearable lightness of advertising

    Elza Ibroscheva•ARTICLE•Consumption Markets & Culture•2013•Referências: 20

    This article offers a historical analysis of the conceptualization of advertising both as a propaganda tool and as a means of encouraging consumption in socialist Bulgaria. By exploring the public discourse on the function and importance of advertising in the popular media over the last 50 years, it seeks to explore the approach used to define the need for advertising, offering an insight into the complex ways in which socialist ideologies recogn…

  • Selling the Post-Communist Female Body

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2012•Citada por: 2•Referências: 8

    During the years of the Cold War, propaganda by both sides of the divide was waged on every front. That propaganda prominently featured images of communist women, dressed in white lab coats, wearing construction hats, flying planes, and lacking any sense of sexuality. It also effectively created the most visually recognizable and ubiquitous symbols of communism in the West—the drab communist woman. Today, Eastern European women are anything but t…

  • Hidden in Public View

    Nadia Kaneva, Elza Ibroscheva•ARTICLE•Feminist Media Studies•2011•Citada por: 1•Referências: 4

    This study analyzes the visual representations of women in Bulgaria from the 1950s to the 1980s, as depicted in photographs in the official daily newspaper of the communist party. The study is theoretically informed by feminist theories of media representations and engages specifically with Gaye Tuchman's idea of “symbolic annihilation,” which referred to Western media's condemnation, trivialization, and omission of women in public discourse. How…

  • A Different Nuclear Threat

    Elza Ibroscheva•ARTICLE•Russian Journal of Communication•2008•Referências: 1

    This study examined the news cov erage of the Three Mile Island and the Chernobyl nuclear accidents and the role of political ideology in deciding the content of news in two elite U.S. newspapers, the New York Times and the Washington Post, and two elite Soviet newspapers, Pravda and Izvestiya. The findings indicated that the U.S. press coverage of Chernobyl had a predominantly negative bias compared to the U.S. press coverage of Three Mile I sla…

  • Do media matter? A social construction model of stereotypes of foreigner

    Open Access•Elza Ibroscheva, Jyotika Ramaprasad•ARTICLE•Journal of Intercultural…•2008•Citada por: 1•Referências: 8

    In an attempt to build on and make more complete existing models of stereotype formation, which have largely been cognitive in nature, this paper proposes a social construction model of stereotypes of foreigners, which includes a number of social factors, and in particular, the media, where media is defined as a complex variable composed of several exposure, nature of sources, content, and perceived effect

  • Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisements

    Open Access•Elza Ibroscheva•ARTICLE•Sex Roles•2007•Citada por: 12•Referências: 8

  • Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisements

    Open Access•Elza Ibroscheva•ARTICLE•Sex Roles•2007•Citada por: 12•Referências: 8

  • The First Ladies and the Arab Spring

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2013•Citada por: 4•Referências: 5

    In textually analyzing the media coverage of the First Ladies of the Arab Spring, this paper argues that the media's approach to understanding the role of women in the structures of political power in the Middle East is often either too simplistic or too driven by a desire to exoticize the East, making it even harder to visualize and imagine the face of real female political empowerment in the region. While demonizing and condemning the greed of …

  • Pin-ups, strippers and centerfolds

    Open Access•Nadia Kaneva, Elza Ibroscheva•ARTICLE•European Journal of Cultural…•2014•Citada por: 3•Referências: 16

    This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated …

  • Selling the Post-Communist Female Body

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2012•Citada por: 2•Referências: 8

    During the years of the Cold War, propaganda by both sides of the divide was waged on every front. That propaganda prominently featured images of communist women, dressed in white lab coats, wearing construction hats, flying planes, and lacking any sense of sexuality. It also effectively created the most visually recognizable and ubiquitous symbols of communism in the West—the drab communist woman. Today, Eastern European women are anything but t…

  • The world according to Siderov

    Elza Ibroscheva•ARTICLE•Celebrity Studies•2020•Citada por: 1•Referências: 30

    This article examines Bulgarian politician Volen Siderov’s rise through a career in journalism during communism, into the voice of the opposition during the post-commumist transition, and into the physical embodiment of a particularly virulent strand of far-right rhetoric in the Balkans. Through an analysis of Siderov’ continuing strategic use of media stunts, personal dares and orchestrated political confrontations, I argue that Siderov’s skilfu…

  • Hidden in Public View

    Nadia Kaneva, Elza Ibroscheva•ARTICLE•Feminist Media Studies•2011•Citada por: 1•Referências: 4

    This study analyzes the visual representations of women in Bulgaria from the 1950s to the 1980s, as depicted in photographs in the official daily newspaper of the communist party. The study is theoretically informed by feminist theories of media representations and engages specifically with Gaye Tuchman's idea of “symbolic annihilation,” which referred to Western media's condemnation, trivialization, and omission of women in public discourse. How…

  • Do media matter? A social construction model of stereotypes of foreigner

    Open Access•Elza Ibroscheva, Jyotika Ramaprasad•ARTICLE•Journal of Intercultural…•2008•Citada por: 1•Referências: 8

    In an attempt to build on and make more complete existing models of stereotype formation, which have largely been cognitive in nature, this paper proposes a social construction model of stereotypes of foreigners, which includes a number of social factors, and in particular, the media, where media is defined as a complex variable composed of several exposure, nature of sources, content, and perceived effect

  • Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisements

    Open Access•Elza Ibroscheva•ARTICLE•Sex Roles•2007•Citada por: 12•Referências: 8

  • A Different Nuclear Threat

    Elza Ibroscheva•ARTICLE•Russian Journal of Communication•2008•Referências: 1

    This study examined the news cov erage of the Three Mile Island and the Chernobyl nuclear accidents and the role of political ideology in deciding the content of news in two elite U.S. newspapers, the New York Times and the Washington Post, and two elite Soviet newspapers, Pravda and Izvestiya. The findings indicated that the U.S. press coverage of Chernobyl had a predominantly negative bias compared to the U.S. press coverage of Three Mile I sla…

  • Do media matter? A social construction model of stereotypes of foreigner

    Open Access•Elza Ibroscheva, Jyotika Ramaprasad•ARTICLE•Journal of Intercultural…•2008•Citada por: 1•Referências: 8

    In an attempt to build on and make more complete existing models of stereotype formation, which have largely been cognitive in nature, this paper proposes a social construction model of stereotypes of foreigners, which includes a number of social factors, and in particular, the media, where media is defined as a complex variable composed of several exposure, nature of sources, content, and perceived effect

  • Hidden in Public View

    Nadia Kaneva, Elza Ibroscheva•ARTICLE•Feminist Media Studies•2011•Citada por: 1•Referências: 4

    This study analyzes the visual representations of women in Bulgaria from the 1950s to the 1980s, as depicted in photographs in the official daily newspaper of the communist party. The study is theoretically informed by feminist theories of media representations and engages specifically with Gaye Tuchman's idea of “symbolic annihilation,” which referred to Western media's condemnation, trivialization, and omission of women in public discourse. How…

  • Selling the Post-Communist Female Body

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2012•Citada por: 2•Referências: 8

    During the years of the Cold War, propaganda by both sides of the divide was waged on every front. That propaganda prominently featured images of communist women, dressed in white lab coats, wearing construction hats, flying planes, and lacking any sense of sexuality. It also effectively created the most visually recognizable and ubiquitous symbols of communism in the West—the drab communist woman. Today, Eastern European women are anything but t…

  • Advertising, Sex, and Post-Socialism

    Elza Ibroscheva•BOOK•Advertising, Sex, and Post-Socialis…•2013

    Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and the Socialist Economy Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies Chapter 7: Con…

  • The First Ladies and the Arab Spring

    Elza Ibroscheva•ARTICLE•Feminist Media Studies•2013•Citada por: 4•Referências: 5

    In textually analyzing the media coverage of the First Ladies of the Arab Spring, this paper argues that the media's approach to understanding the role of women in the structures of political power in the Middle East is often either too simplistic or too driven by a desire to exoticize the East, making it even harder to visualize and imagine the face of real female political empowerment in the region. While demonizing and condemning the greed of …

  • Balkan smoke

    Elza Ibroscheva•ARTICLE•Consumption Markets & Culture•2013

    Balkan smoke: tobacco and the making of modern Bulgaria, by Mary Neuburger, Ithaca, NY, Cornell University Press, 2013, 307 pp., $39.95 (hardback), ISBN 978-0-801-45084-6 The relationship between c

  • The unbearable lightness of advertising

    Elza Ibroscheva•ARTICLE•Consumption Markets & Culture•2013•Referências: 20

    This article offers a historical analysis of the conceptualization of advertising both as a propaganda tool and as a means of encouraging consumption in socialist Bulgaria. By exploring the public discourse on the function and importance of advertising in the popular media over the last 50 years, it seeks to explore the approach used to define the need for advertising, offering an insight into the complex ways in which socialist ideologies recogn…

  • Pin-ups, strippers and centerfolds

    Open Access•Nadia Kaneva, Elza Ibroscheva•ARTICLE•European Journal of Cultural…•2014•Citada por: 3•Referências: 16

    This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated …

  • The world according to Siderov

    Elza Ibroscheva•ARTICLE•Celebrity Studies•2020•Citada por: 1•Referências: 30

    This article examines Bulgarian politician Volen Siderov’s rise through a career in journalism during communism, into the voice of the opposition during the post-commumist transition, and into the physical embodiment of a particularly virulent strand of far-right rhetoric in the Balkans. Through an analysis of Siderov’ continuing strategic use of media stunts, personal dares and orchestrated political confrontations, I argue that Siderov’s skilfu…

  • Lords of the Air

    Open Access•Maria Stover, Elza Ibroscheva•ARTICLE•VIEW Journal of European…•2022

    This article explores the trajectory of one of the most popular comedy shows in Bulgaria, using a cultural-historical analysis approach. While Gospodari na Efira started as the Bulgarian version of an Italian news parody show, it assumed its own trajectory to become a distinct amalgamation of social satire, political humor and investigative journalism. The show’s formula for success can be linked to its status of an institution, earning legitimat…

Political science (10 obras) · Law (9 obras) · Politics (9 obras) · Sociology (9 obras) · Law (7 obras) · Media studies (6 obras) · Gender, Feminism, and Media (5 obras) · Advertising (4 obras) · Gender Studies (4 obras) · Historical Gender and Feminism Studies (4 obras)

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