Yunze Zhao
Dados Biográficos
| ID | 8378489 |
|---|---|
| NOME | Yunze Zhao |
| PRENOMES | Yunze |
| SOBRENOME | Zhao |
| ASSINATURA | ZHAO Y |
| AFILIAÇÕES | Renmin University of China |
| ORCID | 0009-0001-1346-4037 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Driving factors of social media article diffusion
This study constructs three logistic models to predict whether an article on social media can achieve a high reading volume (100,000+), a high liking volume (above 1,099), and a high reading and liking volume simultaneously. Our findings are based on the analysis of 22,632 articles published by WeChat Official Accounts. The accuracy of these three models reaches 79%, 81.14%, and 84.26%, respectively. The models verify the important impact of emot…
Relationship Between Emotional Reactions and Information Sharing
A History of Journalism and Communication in China
From a modern perspective, journalism is highly relevant to modern society, along with the emergence of mass printing system and professionalisation. This book, however, expands the meaning of journalism and views it as a social process. It will not only explore the roots and development of Chinese journalism and communication, but also demonstrate how Chinese journalism and communication interact and struggle with social culture and politics. Ar…
Sem obras proeminentes nesta página.
A History of Journalism and Communication in China
From a modern perspective, journalism is highly relevant to modern society, along with the emergence of mass printing system and professionalisation. This book, however, expands the meaning of journalism and views it as a social process. It will not only explore the roots and development of Chinese journalism and communication, but also demonstrate how Chinese journalism and communication interact and struggle with social culture and politics. Ar…
Driving factors of social media article diffusion
This study constructs three logistic models to predict whether an article on social media can achieve a high reading volume (100,000+), a high liking volume (above 1,099), and a high reading and liking volume simultaneously. Our findings are based on the analysis of 22,632 articles published by WeChat Official Accounts. The accuracy of these three models reaches 79%, 81.14%, and 84.26%, respectively. The models verify the important impact of emot…
Relationship Between Emotional Reactions and Information Sharing
Archaeology (1 obras) · China (1 obras) · china (1 obras) · Computational and Text Analysis Methods (1 obras) · Digital Marketing and Social Media (1 obras) · Emotional expression (1 obras) · Emotional Intelligence and Performance (1 obras) · Emotional reaction (1 obras) · Empirical evidence (1 obras) · Empirical research (1 obras)