Lakkana Hengboriboon
Dados Biográficos
| ID | 8585451 |
|---|---|
| NOME | Lakkana Hengboriboon |
| PRENOMES | Lakkana |
| SOBRENOME | Hengboriboon |
| ASSINATURA | HENGBORIBOON L |
| AFILIAÇÕES | Khon Kaen University |
| ORCID | 0000-0002-0659-2225 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 6 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2022 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
The Influence of Passion and Grit on Organisational Citizenship Behaviour in the Educational Service Sector
This research aimed to study the factors that affect passion and grit and their relation to Organisational Citizenship Behaviour (OCB) in the educational service sector. The data were collected from 381 employees from four main universities in Thailand. Structural equation modelling was used to conduct the data analysis. The results indicated that passion consists of the internal factors of self-esteem, welfare, and respect while grit consists of…
Business event innovativeness and social capital enhancing competitive advantage
The purpose of this study is to empirically examine the influence of social capital on competitive advantage through event innovativeness in business event study. This study uses a quantitative analysis of a questionnaire taken by 471 event participants. The results indicate that event innovativeness partially mediate the relationship between social capital and competitive advantage. In practical implication social capital can be interpreted as s…
Social and sustainable determinants of the tourist satisfaction and temporal revisit intention
This research’s objective was to analyse the impact of sustainable practices, destination image, perceived value and novelty seeking on tourist satisfaction and temporal revisit intention in Yogyakarta, Indonesia. The respondents in this study were tourists in the city of Yogyakarta, with a sample size of 420 respondents. The methodology of this research employed a purposive sampling technique. Nonprobability sampling was performed using the stru…
Strengthening a company– customer relationship from sustainable practices
Currently, most companies are increasingly interested in implementing CSR activities in developing countries. Therefore, the purpose of this research was to examine how CSR or sustainable practices can improve a customer relationship through influencing customer experiences, trust, engagement, and satisfaction based on customers’ perceptions. This study used quantitative analysis. A survey was conducted with 300 customers using fleet cards in PLU…
Enhancing Employee Assistance Programs for Stress Management in Thailand
Employee Assistance Programs (EAPs) are commonly used to manage stress and well-being in organizations in Thailand; however, their utilization rates remain low among employees. This study investigates the factors that influence employees’ utilization of an EAP, focusing on the moderating roles of perceived privacy protection and perceived trust, using the Health Belief Model (HBM). Data were collected by surveying 434 employees from organizations…
Smart Home Security
With the adoption of new technologies accelerating, smart home security has emerged as a critical topic in the household market. This study aims to ascertain consumers’ intentions regarding smart home security technology. Smart home security adoption intention was studied using the Technology Readiness and Technology Acceptance Model. The research survey gathered data from 303 respondents for analysis. The model’s statistical test for hypotheses …
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Business event innovativeness and social capital enhancing competitive advantage
The purpose of this study is to empirically examine the influence of social capital on competitive advantage through event innovativeness in business event study. This study uses a quantitative analysis of a questionnaire taken by 471 event participants. The results indicate that event innovativeness partially mediate the relationship between social capital and competitive advantage. In practical implication social capital can be interpreted as s…
The Influence of Passion and Grit on Organisational Citizenship Behaviour in the Educational Service Sector
This research aimed to study the factors that affect passion and grit and their relation to Organisational Citizenship Behaviour (OCB) in the educational service sector. The data were collected from 381 employees from four main universities in Thailand. Structural equation modelling was used to conduct the data analysis. The results indicated that passion consists of the internal factors of self-esteem, welfare, and respect while grit consists of…
Social and sustainable determinants of the tourist satisfaction and temporal revisit intention
This research’s objective was to analyse the impact of sustainable practices, destination image, perceived value and novelty seeking on tourist satisfaction and temporal revisit intention in Yogyakarta, Indonesia. The respondents in this study were tourists in the city of Yogyakarta, with a sample size of 420 respondents. The methodology of this research employed a purposive sampling technique. Nonprobability sampling was performed using the stru…
Strengthening a company– customer relationship from sustainable practices
Currently, most companies are increasingly interested in implementing CSR activities in developing countries. Therefore, the purpose of this research was to examine how CSR or sustainable practices can improve a customer relationship through influencing customer experiences, trust, engagement, and satisfaction based on customers’ perceptions. This study used quantitative analysis. A survey was conducted with 300 customers using fleet cards in PLU…
Enhancing Employee Assistance Programs for Stress Management in Thailand
Employee Assistance Programs (EAPs) are commonly used to manage stress and well-being in organizations in Thailand; however, their utilization rates remain low among employees. This study investigates the factors that influence employees’ utilization of an EAP, focusing on the moderating roles of perceived privacy protection and perceived trust, using the Health Belief Model (HBM). Data were collected by surveying 434 employees from organizations…
Smart Home Security
With the adoption of new technologies accelerating, smart home security has emerged as a critical topic in the household market. This study aims to ascertain consumers’ intentions regarding smart home security technology. Smart home security adoption intention was studied using the Technology Readiness and Technology Acceptance Model. The research survey gathered data from 303 respondents for analysis. The model’s statistical test for hypotheses …
Business (6 obras) · Marketing (6 obras) · Computer Science (4 obras) · Psychology (4 obras) · Digital Marketing and Social Media (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Customer Service Quality and Loyalty (2 obras) · Knowledge management (2 obras) · Political science (2 obras)