Robert Mai
Dados Biográficos
| ID | 87573 |
|---|---|
| NOME | Robert Mai |
| PRENOMES | Robert |
| SOBRENOME | Mai |
| ASSINATURA | MAI R |
| AFILIAÇÕES | Grenoble Ecole de Management |
| ORCID | 0000-0002-8364-9328 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 18 |
| TOTAL DE CITAÇÕES | 14 |
| TOTAL COMO AUTOR | 17 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Do Business School Students Value Faculty Diversity? Insights from a Dyadic Analysis of Students’ Evaluations of Teaching
Rankings and accreditations encourage business schools to be more diverse, notably regarding professor nationality and gender. At the same time, professors are expected to receive high student evaluations for their teaching. However, professors with certain diversity-relevant characteristics might be systematically disadvantaged when it comes to students’ evaluations of teaching. This research adopts a social categorization lens, which enables a …
Back to Nature or Technology to the Rescue? Climate Managers' Preferences for Investment in Carbon Dioxide Removal
Firms are increasingly looking into carbon dioxide removal (CDR), a set of options to take past emissions of greenhouse gases out of the atmosphere. Often two basic categories of CDR are distinguished: nature‐based solutions, such as planting trees or restoring wetlands, and technology‐based solutions, such as various forms of carbon capture and storage. What drives managers' decisions to purchase a particular CDR credit? A choice experiment with…
Similar but different
Combating climate change requires addressing psychological barriers that inhibit people's engagement. Two significant challenges hinder effective climate change actions: the invisibility of the effects of climate change and people's distance from environmental degradation, leading to a psychological disconnect and underestimation of environmental problems. This research posits that technologies extending reality by embedding the physical and digi…
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions
Carbon footprint tracking apps
The backfire effect of sustainable social cues. New evidence on social moral licensing
A tailored-fit model evaluation strategy for better decisions about structural equation models
Proper measurement of technology knowledge and social change enables managers to advance strategies in technology management. Structural equation modeling is the ideal method in Technological Forecasting and Social Change (TFSC) and other leading journals to assess the measurement quality of the relevant decision variables and understand how they are related. However, a myriad of indicators are now available to judge how suitable these measuremen…
Too Cold to be Skeptical
Engaging customers in demand response programs
It is challenging to engage customers in demand response programs, which require significant interventions in customers’ normal energy consumption patterns. Moreover, little is known about how customers can be motivated to adopt innovations that promote collective benefits. This research investigates the effectiveness of the two most basic elements of incentive-based policies — reward and punishment — with regard to customer participation in the …
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
Hungry bellies have no ears. How and why hunger inhibits sustainable consumption
Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity
Predictors of food decision making
How to Combat the Unhealthy = Tasty Intuition
The goal conflict between short-term indulgence and long-term health considerations is at the heart of unhealthy food choices and is thus a key contributor to increased adiposity prevalence. Policy makers often attempt to promote healthy eating behaviors by raising consumers' health consciousness. Given that previous health campaigns have fallen short of expectations, this article examines the potential of health consciousness to resolve the so-c…
Tailoring compensation effects of health-unrelated food properties
With the steady rise of the adiposity epidemic, there are increasing calls to stimulate healthier food choices. This is difficult, however, because consumers hold the nearly universal belief that healthy foods are less tasty. To increase their attractiveness, optimizing certain health-unrelated food attributes may help compensate for the loss in taste that is caused by the reduction of fat or sugar. The overall objective of this paper is to exami…
Angewandtes Gesundheitsmarketing
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
Tailoring compensation effects of health-unrelated food properties
With the steady rise of the adiposity epidemic, there are increasing calls to stimulate healthier food choices. This is difficult, however, because consumers hold the nearly universal belief that healthy foods are less tasty. To increase their attractiveness, optimizing certain health-unrelated food attributes may help compensate for the loss in taste that is caused by the reduction of fat or sugar. The overall objective of this paper is to exami…
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
Carbon footprint tracking apps
Angewandtes Gesundheitsmarketing
Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice
Tailoring compensation effects of health-unrelated food properties
With the steady rise of the adiposity epidemic, there are increasing calls to stimulate healthier food choices. This is difficult, however, because consumers hold the nearly universal belief that healthy foods are less tasty. To increase their attractiveness, optimizing certain health-unrelated food attributes may help compensate for the loss in taste that is caused by the reduction of fat or sugar. The overall objective of this paper is to exami…
How to Combat the Unhealthy = Tasty Intuition
The goal conflict between short-term indulgence and long-term health considerations is at the heart of unhealthy food choices and is thus a key contributor to increased adiposity prevalence. Policy makers often attempt to promote healthy eating behaviors by raising consumers' health consciousness. Given that previous health campaigns have fallen short of expectations, this article examines the potential of health consciousness to resolve the so-c…
Predictors of food decision making
Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity
Hungry bellies have no ears. How and why hunger inhibits sustainable consumption
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the "warm is calorie-rich" intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions. Tempe…
A tailored-fit model evaluation strategy for better decisions about structural equation models
Proper measurement of technology knowledge and social change enables managers to advance strategies in technology management. Structural equation modeling is the ideal method in Technological Forecasting and Social Change (TFSC) and other leading journals to assess the measurement quality of the relevant decision variables and understand how they are related. However, a myriad of indicators are now available to judge how suitable these measuremen…
Too Cold to be Skeptical
Engaging customers in demand response programs
It is challenging to engage customers in demand response programs, which require significant interventions in customers’ normal energy consumption patterns. Moreover, little is known about how customers can be motivated to adopt innovations that promote collective benefits. This research investigates the effectiveness of the two most basic elements of incentive-based policies — reward and punishment — with regard to customer participation in the …
The backfire effect of sustainable social cues. New evidence on social moral licensing
Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions
Carbon footprint tracking apps
Food categorization determines whether healthier food is inferred to be tastier or less tasty
Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs…
Do Business School Students Value Faculty Diversity? Insights from a Dyadic Analysis of Students’ Evaluations of Teaching
Rankings and accreditations encourage business schools to be more diverse, notably regarding professor nationality and gender. At the same time, professors are expected to receive high student evaluations for their teaching. However, professors with certain diversity-relevant characteristics might be systematically disadvantaged when it comes to students’ evaluations of teaching. This research adopts a social categorization lens, which enables a …
Back to Nature or Technology to the Rescue? Climate Managers' Preferences for Investment in Carbon Dioxide Removal
Firms are increasingly looking into carbon dioxide removal (CDR), a set of options to take past emissions of greenhouse gases out of the atmosphere. Often two basic categories of CDR are distinguished: nature‐based solutions, such as planting trees or restoring wetlands, and technology‐based solutions, such as various forms of carbon capture and storage. What drives managers' decisions to purchase a particular CDR credit? A choice experiment with…
Similar but different
Combating climate change requires addressing psychological barriers that inhibit people's engagement. Two significant challenges hinder effective climate change actions: the invisibility of the effects of climate change and people's distance from environmental degradation, leading to a psychological disconnect and underestimation of environmental problems. This research posits that technologies extending reality by embedding the physical and digi…
Psychology (11 obras) · Political science (8 obras) · Business (7 obras) · Economics (6 obras) · Environmental Education and Sustainability (6 obras) · Computer Science (5 obras) · Consumer Attitudes and Food Labeling (5 obras) · Environmental Sustainability in Business (5 obras) · Social Psychology (5 obras) · Behavioral Health and Interventions (4 obras)