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Theeraya Mayakul

Dados Biográficos

ID8970570
NOMETheeraya Mayakul
PRENOMESTheeraya
SOBRENOMEMayakul
ASSINATURAMAYAKUL T
AFILIAÇÕESMahidol University
ORCID0000-0001-8198-9612
VERIFICADOSim
TOTAL DE OBRAS5
TOTAL DE CITAÇÕES0
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2024
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H0
  • Harmonizing health logistics

    Open Access•Weerapat Pookkaman, Theeraya Mayakul•ARTICLE•Social Sciences & Humanities Open•2026

    Cannabis is well recognized in the medical field despite numerous controversies surrounding it. Its cultivation certainly has economic importance, but regulation is complex. Standardized practices are crucial across the value chain, with traceability vital for monitoring its use. This study introduces a digital medical cannabis framework aimed at balancing the demand and supply. The systematic review incorporates articles, policies and law docume…

  • Embedding sustainability in the TOE framework

    Open Access•Paphawinn Niyudachayakoon, Theeraya Mayakul•ARTICLE•Sustainable Futures•2026

    The study employs ISM and MICMAC to analyze the hierarchical relationships among factors influencing technology adoption decisions in state-owned electric power enterprises facing digital transformation challenges for sustainability, within the TOE and ESG frameworks. • "Technology Transformation Driven" and "Legislation, Regulation, and Policy" are the foundational factors with the highest driving power, influencing multiple levels of other fact…

  • The Efficiency of Cryptocurrency Exchange In Asian Emerging Countries

    Open Access•Suchart Thanathitiphan, Theeraya Mayakul•ARTICLE•Journal of Ecohumanism•2025

    Cryptocurrency exchange in Asian emerging countries has grown rapidly in the past few years while there’s still inconsistency in the supervision of the official agency such as Central Bank and the Securities and Exchange Commission which made it unclear about the future direction of cryptocurrency exchange. This paper analyses herding behavior in 4 cryptocurrency exchanges which located in 4 emerging countries in Asian, using total of 18,313,994 …

  • Integrating Digital Technology Into Marathon Race With a Technology‐Driven Service Design Approach to Enhance Marathoner Experiences

    Open Access•Sawitree Phua, Atthaves Borriraklert et al.•ARTICLE•Human Behavior and Emerging…•2024

    Following the COVID‐19 pandemic, digital technology rapidly integrates into daily life, offering advantages in sports, including personal performance tracking, athlete‐fan communication via social media, and virtual event organization. However, its comprehensive use in marathons to enhance marathoner experience remains underexplored. This study presented a technology‐driven marathon service process, guiding digital technology applications across …

  • Advocacy Identifier Framework for Recognizing the Measurable Characters of Online Brand Advocate

    Open Access•Kanyapak Kichwarajarukul, Theeraya Mayakul et al.•ARTICLE•Journal of Ecohumanism•2024

    The rise of digital technology has shifted marketing power from companies to customers, enabling them to express opinions, share experiences, and support brands on online platforms. This phenomenon, known as online brand advocacy, represents a powerful form of customer influence; however, the specific characteristics of advocacy behavior remain unclear, posing challenges for marketers aiming to identify and engage brand advocates effectively. Thi…

Sem obras proeminentes nesta página.

  • Integrating Digital Technology Into Marathon Race With a Technology‐Driven Service Design Approach to Enhance Marathoner Experiences

    Open Access•Sawitree Phua, Atthaves Borriraklert et al.•ARTICLE•Human Behavior and Emerging…•2024

    Following the COVID‐19 pandemic, digital technology rapidly integrates into daily life, offering advantages in sports, including personal performance tracking, athlete‐fan communication via social media, and virtual event organization. However, its comprehensive use in marathons to enhance marathoner experience remains underexplored. This study presented a technology‐driven marathon service process, guiding digital technology applications across …

  • Advocacy Identifier Framework for Recognizing the Measurable Characters of Online Brand Advocate

    Open Access•Kanyapak Kichwarajarukul, Theeraya Mayakul et al.•ARTICLE•Journal of Ecohumanism•2024

    The rise of digital technology has shifted marketing power from companies to customers, enabling them to express opinions, share experiences, and support brands on online platforms. This phenomenon, known as online brand advocacy, represents a powerful form of customer influence; however, the specific characteristics of advocacy behavior remain unclear, posing challenges for marketers aiming to identify and engage brand advocates effectively. Thi…

  • The Efficiency of Cryptocurrency Exchange In Asian Emerging Countries

    Open Access•Suchart Thanathitiphan, Theeraya Mayakul•ARTICLE•Journal of Ecohumanism•2025

    Cryptocurrency exchange in Asian emerging countries has grown rapidly in the past few years while there’s still inconsistency in the supervision of the official agency such as Central Bank and the Securities and Exchange Commission which made it unclear about the future direction of cryptocurrency exchange. This paper analyses herding behavior in 4 cryptocurrency exchanges which located in 4 emerging countries in Asian, using total of 18,313,994 …

  • Harmonizing health logistics

    Open Access•Weerapat Pookkaman, Theeraya Mayakul•ARTICLE•Social Sciences & Humanities Open•2026

    Cannabis is well recognized in the medical field despite numerous controversies surrounding it. Its cultivation certainly has economic importance, but regulation is complex. Standardized practices are crucial across the value chain, with traceability vital for monitoring its use. This study introduces a digital medical cannabis framework aimed at balancing the demand and supply. The systematic review incorporates articles, policies and law docume…

  • Embedding sustainability in the TOE framework

    Open Access•Paphawinn Niyudachayakoon, Theeraya Mayakul•ARTICLE•Sustainable Futures•2026

    The study employs ISM and MICMAC to analyze the hierarchical relationships among factors influencing technology adoption decisions in state-owned electric power enterprises facing digital transformation challenges for sustainability, within the TOE and ESG frameworks. • "Technology Transformation Driven" and "Legislation, Regulation, and Policy" are the foundational factors with the highest driving power, influencing multiple levels of other fact…

Business (3 obras) · Computer Science (3 obras) · Digital Marketing and Social Media (2 obras) · Sociology (2 obras) · Technology Adoption and User Behaviour (2 obras) · Blockchain Technology Applications and Security (1 obras) · Cannabis and Cannabinoid Research (1 obras) · COVID-19 impact on air quality (1 obras) · Cryptocurrency (1 obras) · Digital health (1 obras)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae