Martina Zuffa
Dados Biográficos
| ID | 8971499 |
|---|---|
| NOME | Martina Zuffa |
| PRENOMES | Martina |
| SOBRENOME | Zuffa |
| ASSINATURA | ZUFFA M |
| ORCID | 0009-0002-3598-7864 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2026 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Sem obras proeminentes nesta página.
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Archetype (1 obra) · Categorization, perception, and language (1 obra) · Color perception and design (1 obra) · Consumer behaviour (1 obra) · Interpretation (philosophy) (1 obra) · Multisensory perception and integration (1 obra) · Narrative (1 obra) · Perception (1 obra) · Perspective (graphical) (1 obra) · The Symbolic (1 obra)