Rizki Yudhi Dewantara
Dados Biográficos
| ID | 9024830 |
|---|---|
| NOME | Rizki Yudhi Dewantara |
| PRENOMES | Rizki Yudhi |
| SOBRENOME | Dewantara |
| ASSINATURA | DEWANTARA R Y |
| AFILIAÇÕES | University of Brawijaya |
| ORCID | 0000-0002-4181-7100 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 0 |
Determining outcome factors of city branding post-Covid-19
Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing. Design/methodology/approach A quantitative approach was used with PLS-SEM statistical analysis and a 263-touris…
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Determining outcome factors of city branding post-Covid-19
Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing. Design/methodology/approach A quantitative approach was used with PLS-SEM statistical analysis and a 263-touris…
Advertising (1 obras) · Brand equity (1 obras) · Business (1 obras) · Customer Service Quality and Loyalty (1 obras) · Digital Marketing and Social Media (1 obras) · Diverse Aspects of Tourism Research (1 obras) · Geography (1 obras) · Marketing (1 obras) · Originality (1 obras) · Psychology (1 obras)