Nasib Nasib
Dados Biográficos
| ID | 9045206 |
|---|---|
| NOME | Nasib Nasib |
| PRENOMES | Nasib |
| SOBRENOME | Nasib |
| ASSINATURA | NASIB N |
| ORCID | 0000-0003-3798-1562 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
The Effect of Product Innovation and Financial Literacy on MSME Performance with Digital Marketing as a Mediating Variable
Digital marketing is something that can improve the performance of MSMEs. This study aims to identify direct and indirect influences on product innovation and financial literacy on MSME performance through digital marketing as a mediating variable. The approach in this study is to use a research approach that is descriptive and quantitative. The population and sample used are 250 MSME actors in Deli Serdang Regency. Data analysis used in this res…
Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables
STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of…
Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty
The purpose of this study is to determine the effect of communication marketing on school principal loyalty through brand trust. The approach in this research was quantitative. The data were obtained through a questionnaire with the Likert scaling technique. The population and sample in this study was 45 principals of high school, vocational and Aliyah private schools in Binjai and Langkat district. The sampling technique was accidental sampling …
The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image
The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a posi…
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The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image
The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a posi…
Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables
STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of…
Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty
The purpose of this study is to determine the effect of communication marketing on school principal loyalty through brand trust. The approach in this research was quantitative. The data were obtained through a questionnaire with the Likert scaling technique. The population and sample in this study was 45 principals of high school, vocational and Aliyah private schools in Binjai and Langkat district. The sampling technique was accidental sampling …
The Effect of Product Innovation and Financial Literacy on MSME Performance with Digital Marketing as a Mediating Variable
Digital marketing is something that can improve the performance of MSMEs. This study aims to identify direct and indirect influences on product innovation and financial literacy on MSME performance through digital marketing as a mediating variable. The approach in this study is to use a research approach that is descriptive and quantitative. The population and sample used are 250 MSME actors in Deli Serdang Regency. Data analysis used in this res…
Business (3 obras) · Marketing (3 obras) · Mathematics (3 obras) · Psychology (3 obras) · Consumer Behavior and Marketing Influence (2 obras) · Education and Communication Studies (2 obras) · English Language Learning and Teaching (2 obras) · Likert scale (2 obras) · Loyalty (2 obras) · Medical education (2 obras)