B Zafer Erdoğan
Dados Biográficos
| ID | 9079495 |
|---|---|
| NOME | B Zafer Erdoğan |
| PRENOMES | B Zafer |
| SOBRENOME | Erdoğan |
| ASSINATURA | ERDOĞAN B Z |
| AFILIAÇÕES | Dumlupinar University |
| ORCID | 0000-0002-2147-7356 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1999 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2021 |
| ÍNDICE H | 0 |
Examining the role of country image in the relationship between cuisine image and intention to visit a country
The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face‐to‐face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country imag…
Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach Data for the study were collected through a face‐to‐face survey of consumers in Turkey. Of the 300 questionnaires distributed, 283 were accepted as usable for the study…
Selecting Celebrity Endorsers
Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point of view of practitioners who are responsible for the selection of celebrities. This paper investigates British advertising agency managers9 consideration of important celebrity characteristics when selecting an endorser and these…
Celebrity Endorsement
Use of celebrities as part of marketing communications strategy is a fairly common practice for major firms in supporting corporate or brand imagery. Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness. They trust that these qualities operate in a transferable way, and, will generate desirable campaign outcomes. But, at times, celebrity qualities …
Sem obras proeminentes nesta página.
Celebrity Endorsement
Use of celebrities as part of marketing communications strategy is a fairly common practice for major firms in supporting corporate or brand imagery. Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness. They trust that these qualities operate in a transferable way, and, will generate desirable campaign outcomes. But, at times, celebrity qualities …
Selecting Celebrity Endorsers
Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point of view of practitioners who are responsible for the selection of celebrities. This paper investigates British advertising agency managers9 consideration of important celebrity characteristics when selecting an endorser and these…
Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach Data for the study were collected through a face‐to‐face survey of consumers in Turkey. Of the 300 questionnaires distributed, 283 were accepted as usable for the study…
Examining the role of country image in the relationship between cuisine image and intention to visit a country
The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face‐to‐face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country imag…
Advertising (4 obras) · Business (4 obras) · Psychology (4 obras) · Computer Science (2 obras) · Marketing (2 obras) · Marketing (2 obras) · Mathematics (2 obras) · Media, Gender, and Advertising (2 obras) · Selection (genetic algorithm) (2 obras) · Sociology (2 obras)