Andreasen R Alan
Dados Biográficos
| ID | 9174685 |
|---|---|
| NOME | Andreasen R Alan |
| PRENOMES | Andreasen R |
| SOBRENOME | Alan |
| ASSINATURA | ALAN A R |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2006 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2006 |
| ÍNDICE H | 0 |
Social Marketing in the 21st Century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
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Social Marketing in the 21st Century
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Business (1 obras) · Digital Marketing and Social Media (1 obras) · Marketing (1 obras) · Marketing (1 obras) · Marketing (1 obras) · Service and Product Innovation (1 obras) · Social aspects (1 obras) · Social marketing (1 obras) · Social marketing (1 obras)