Naayama Al-Ghafri
Dados Biográficos
| ID | 9491671 |
|---|---|
| NOME | Naayama Al-Ghafri |
| PRENOMES | Naayama |
| SOBRENOME | Al-Ghafri |
| ASSINATURA | AL-GHAFRI N |
| AFILIAÇÕES | Sultan Qaboos University |
| ORCID | 0009-0008-6665-9082 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
AI-mediated Storytelling, Authenticity, Engagement and Destination Evangelism
Given the rapid diffusion and adoption of AI-driven tools across numerous contexts, including tourism marketing, AI-based storytelling has quickly spread in tourism-related practices and communications. However, the theoretical understanding of its strategic communication and meaning construction remains underdeveloped. The current literature has been highly instrumental, prioritising viewpoints based on efficiency, scalability and personalisatio…
Unveiling consumer behaviour toward traditional food
Purpose This study builds on the value-attitude-behaviour theory to explore the relationships between customer value, social marketing (SM), attitude, word-of-mouth (WoM) and behaviour toward traditional food consumption in Oman. Design/methodology/approach A quantitative methodology was employed. Data were gathered through a survey of 493 people who had sampled Omani traditional cuisine. The data were evaluated via partial least squares structur…
An integrative model of the key factors determining consumer behaviour towards street food
Purpose This study examines how street food affects urban culture, economics and sustainable tourism. It examines how street food stands, as a cultural and economic phenomenon, influence consumer behaviour and local traditions, particularly in Oman’s evolving street food scene. Design/methodology/approach Adopting a quantitative research design, this study utilises an integrated model combining the Stimulus-Organism-Response (S-O-R) and Attitude-…
Sem obras proeminentes nesta página.
An integrative model of the key factors determining consumer behaviour towards street food
Purpose This study examines how street food affects urban culture, economics and sustainable tourism. It examines how street food stands, as a cultural and economic phenomenon, influence consumer behaviour and local traditions, particularly in Oman’s evolving street food scene. Design/methodology/approach Adopting a quantitative research design, this study utilises an integrated model combining the Stimulus-Organism-Response (S-O-R) and Attitude-…
Unveiling consumer behaviour toward traditional food
Purpose This study builds on the value-attitude-behaviour theory to explore the relationships between customer value, social marketing (SM), attitude, word-of-mouth (WoM) and behaviour toward traditional food consumption in Oman. Design/methodology/approach A quantitative methodology was employed. Data were gathered through a survey of 493 people who had sampled Omani traditional cuisine. The data were evaluated via partial least squares structur…
AI-mediated Storytelling, Authenticity, Engagement and Destination Evangelism
Given the rapid diffusion and adoption of AI-driven tools across numerous contexts, including tourism marketing, AI-based storytelling has quickly spread in tourism-related practices and communications. However, the theoretical understanding of its strategic communication and meaning construction remains underdeveloped. The current literature has been highly instrumental, prioritising viewpoints based on efficiency, scalability and personalisatio…
Advertising (2 obras) · Business (2 obras) · Consumer behaviour (2 obras) · Culinary Culture and Tourism (2 obras) · Diverse Aspects of Tourism Research (2 obras) · Marketing (2 obras) · Marketing (2 obras) · Organic Food and Agriculture (2 obras) · Tourism (2 obras) · Computer Science (1 obras)