Shuo Hao
Dados Biográficos
| ID | 9491920 |
|---|---|
| NOME | Shuo Hao |
| PRENOMES | Shuo |
| SOBRENOME | Hao |
| ASSINATURA | HAO S |
| AFILIAÇÕES | China Agricultural University |
| ORCID | 0000-0002-4657-8575 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2022 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2022 |
| ÍNDICE H | 0 |
Chinese consumers' selection of wine purchasing channels
Purpose The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers' preference on channel selection. The purpose of this study is to investigate the current state of consumer selection for purchasing channel and the corresponding influencing factors. Design/methodology/approach A total of 2,976 valid questionnaires were collected…
Sem obras proeminentes nesta página.
Chinese consumers' selection of wine purchasing channels
Purpose The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers' preference on channel selection. The purpose of this study is to investigate the current state of consumer selection for purchasing channel and the corresponding influencing factors. Design/methodology/approach A total of 2,976 valid questionnaires were collected…
Advertising (1 obra) · Business (1 obra) · Channel (broadcasting) (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Marketing (1 obra) · Marketing (1 obra) · Originality (1 obra) · Psychology (1 obra)