Ann-Sophie Daub
Dados Biográficos
| ID | 9506784 |
|---|---|
| NOME | Ann-Sophie Daub |
| PRENOMES | Ann-Sophie |
| SOBRENOME | Daub |
| ASSINATURA | DAUB A |
| AFILIAÇÕES | École de management de Lyon |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2026 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
The Limits of Brand Heritage in Luxury Advertising
Brand heritage is a central dimension of luxury brand identity and is frequently leveraged in storytelling advertising to influence consumers’ evaluations of advertisements and downstream purchase-related responses. While prior research emphasizes the positive outcomes of such strategies, this paper reveals important boundary conditions. Across one observational study, one experimental pretest, and three experimental studies, heritage–focused sto…
Sem obras proeminentes nesta página.
The Limits of Brand Heritage in Luxury Advertising
Brand heritage is a central dimension of luxury brand identity and is frequently leveraged in storytelling advertising to influence consumers’ evaluations of advertisements and downstream purchase-related responses. While prior research emphasizes the positive outcomes of such strategies, this paper reveals important boundary conditions. Across one observational study, one experimental pretest, and three experimental studies, heritage–focused sto…
Brand awareness (1 obra) · Brand equity (1 obra) · Brand management (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Memory, Trauma, and Commemoration (1 obra) · Nostalgia and Consumer Behavior (1 obra) · Storytelling (1 obra)