Atefeh Yazdanparast
Dados Biográficos
| ID | 9537300 |
|---|---|
| NOME | Atefeh Yazdanparast |
| PRENOMES | Atefeh |
| SOBRENOME | Yazdanparast |
| ASSINATURA | YAZDANPARAST A |
| AFILIAÇÕES | Clark University |
| ORCID | 0000-0001-7228-7862 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2021 |
| ÍNDICE H | 0 |
Olympic Sponsorships and Brand Value
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
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Olympic Sponsorships and Brand Value
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
Advertising (1 obra) · Business (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Digital Marketing and Social Media (1 obra) · Econometrics (1 obra) · Economics (1 obra) · Endogeneity (1 obra) · Marketing (1 obra) · Marketing (1 obra)