Shivangi Shukla
Dados Biográficos
| ID | 9643192 |
|---|---|
| NOME | Shivangi Shukla |
| PRENOMES | Shivangi |
| SOBRENOME | Shukla |
| ASSINATURA | SHUKLA S |
| AFILIAÇÕES | Narayana Business School, Ahmedabad, Gujarat, India |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
Sem obras proeminentes nesta página.
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
Advertising (1 obra) · Attractiveness (1 obra) · Business (1 obra) · Computer Science (1 obra) · Conceptual framework (1 obra) · Conceptual model (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Creativity (1 obra) · Database transaction (1 obra) · Digital Marketing and Social Media (1 obra)