Erika Lázár
Dados Biográficos
| ID | 9655151 |
|---|---|
| NOME | Erika Lázár |
| PRENOMES | Erika |
| SOBRENOME | Lázár |
| ASSINATURA | LÁZÁR E |
| AFILIAÇÕES | University of Pecs |
| ORCID | 0009-0005-5400-3949 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
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Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
Advertising (1 obra) · Artificial Intelligence (1 obra) · Business (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Retail Behavior Studies (1 obra) · Digital Marketing and Social Media (1 obra) · Feather (1 obra) · Psychology (1 obra) · Zoology (1 obra)