Miftahul Rozaq
Dados Biográficos
| ID | 9709908 |
|---|---|
| NOME | Miftahul Rozaq |
| PRENOMES | Miftahul |
| SOBRENOME | Rozaq |
| ASSINATURA | ROZAQ M |
| AFILIAÇÕES | Telkom University |
| ORCID | 0000-0001-8128-3097 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 3 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Negotiating digital identity and conditional voice under algorithmic power
Digital platforms increasingly structure how workers communicate, construct identity, and express dissent under algorithmic governance. While gig work research has emphasized precarity and control, less attention has been paid to how identity and voice are negotiated within workers’ online communities. Drawing on Communication Theory of Identity (CTI), this study examines how Gojek drivers in Indonesia construct personal, relational, and communal…
Affordances of short video platforms and SME digital communication innovation
Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have quickly become central to digital communication strategies, particularly for micro, small, and medium enterprises (MSMEs). Compared with previous social media platforms, short video platforms possess unique affordances, such as visibility, virality, multimodal expression, and low-cost experimentation, enabling MSMEs to innovate in digital communication. Although prior …
How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies
This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conduc…
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How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies
This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conduc…
Affordances of short video platforms and SME digital communication innovation
Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have quickly become central to digital communication strategies, particularly for micro, small, and medium enterprises (MSMEs). Compared with previous social media platforms, short video platforms possess unique affordances, such as visibility, virality, multimodal expression, and low-cost experimentation, enabling MSMEs to innovate in digital communication. Although prior …
Negotiating digital identity and conditional voice under algorithmic power
Digital platforms increasingly structure how workers communicate, construct identity, and express dissent under algorithmic governance. While gig work research has emphasized precarity and control, less attention has been paid to how identity and voice are negotiated within workers’ online communities. Drawing on Communication Theory of Identity (CTI), this study examines how Gojek drivers in Indonesia construct personal, relational, and communal…
Digital Marketing and Social Media (2 obras) · Digital media (2 obras) · Social media (2 obras) · Affordance (1 obra) · Business (1 obra) · Collective identity (1 obra) · Computer Science (1 obra) · Construct (python library) (1 obra) · Digital Economy and Work Transformation (1 obra) · Digital video (1 obra)