Essandoh Mavis
Dados Biográficos
| ID | 9719871 |
|---|---|
| NOME | Essandoh Mavis |
| PRENOMES | Essandoh |
| SOBRENOME | Mavis |
| ASSINATURA | MAVIS E |
| AFILIAÇÕES | Indian Institute of Journalism and New Media |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana
This study examines the effect of corporate reputation – product and service quality, customer centricity, corporate credibility, and social and environmental responsibility (SER) on brand loyalty as well as the mediating and moderating roles of brand trust and distribution intensity respectively in these relationships. The study data was collected from 614 conveniently sampled customers in the downstream oil sector in Ghana, which was analyzed u…
Sem obras proeminentes nesta página.
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana
This study examines the effect of corporate reputation – product and service quality, customer centricity, corporate credibility, and social and environmental responsibility (SER) on brand loyalty as well as the mediating and moderating roles of brand trust and distribution intensity respectively in these relationships. The study data was collected from 614 conveniently sampled customers in the downstream oil sector in Ghana, which was analyzed u…
Business (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Corporate Identity and Reputation (1 obras) · Loyalty (1 obras) · Marketing (1 obras) · Organizational Leadership and Management Strategies (1 obras) · Political science (1 obras) · Reputation (1 obras)