Marie Slaba
Dados Biográficos
| ID | 9744423 |
|---|---|
| NOME | Marie Slaba |
| PRENOMES | Marie |
| SOBRENOME | Slaba |
| ASSINATURA | SLABA M |
| ORCID | 0000-0001-9607-1521 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2020 |
| ÍNDICE H | 0 |
Multiple regression model of the consumers’ price sensitivity
All marketing decisions have to take into account the customer’s attitude to the price and consumers’ price sensitivity. Consumers’ price sensitivity depends on various factors: perceived quality and benefits, service quality, and of course, demographic characteristics. The main aim of this paper is to explore the influence of socio-demographic characteristics on the customers’ price sensitivity. Potential influencing factors and sample size were…
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Multiple regression model of the consumers’ price sensitivity
All marketing decisions have to take into account the customer’s attitude to the price and consumers’ price sensitivity. Consumers’ price sensitivity depends on various factors: perceived quality and benefits, service quality, and of course, demographic characteristics. The main aim of this paper is to explore the influence of socio-demographic characteristics on the customers’ price sensitivity. Potential influencing factors and sample size were…
Bachelor (1 obra) · Bachelor degree (1 obra) · Business (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Demographic economics (1 obra) · Demography (1 obra) · Econometrics (1 obra) · Economics (1 obra) · Engineering (1 obra) · Geography (1 obra)