Nimra Iqbal
Dados Biográficos
| ID | 9904451 |
|---|---|
| NOME | Nimra Iqbal |
| PRENOMES | Nimra |
| SOBRENOME | Iqbal |
| ASSINATURA | IQBAL N |
| AFILIAÇÕES | University of Central Punjab |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Language, Ideology, and Consumerism in Advertising Discourse
The discourse of advertising extends beyond the promotion of products as it is an important means of disseminating consumer identities and ideologies. This study investigates a corpus consisting of fifteen advertising slogans chosen from Pakistani and international brands catering various commercial sectors. The data was obtained from Youtube advertising, and analysed qualitatively using Fairclough’s Three-Dimensional Model of Critical Discourse …
Characterizing Physical and Social Compositions of Cities to Inform Climate Adaptation
Cities are key to climate change mitigation and adaptation in an increasingly urbanized world. As climate, socio-economic, and physical compositions of cities are constantly changing, these need to be considered in their urban climate adaptation. To identify these changes, urban systems can be characterized by physical, functional, and social indicators. Multi-dimensional approaches are needed to capture changes of city form and function, includi…
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Characterizing Physical and Social Compositions of Cities to Inform Climate Adaptation
Cities are key to climate change mitigation and adaptation in an increasingly urbanized world. As climate, socio-economic, and physical compositions of cities are constantly changing, these need to be considered in their urban climate adaptation. To identify these changes, urban systems can be characterized by physical, functional, and social indicators. Multi-dimensional approaches are needed to capture changes of city form and function, includi…
Language, Ideology, and Consumerism in Advertising Discourse
The discourse of advertising extends beyond the promotion of products as it is an important means of disseminating consumer identities and ideologies. This study investigates a corpus consisting of fifteen advertising slogans chosen from Pakistani and international brands catering various commercial sectors. The data was obtained from Youtube advertising, and analysed qualitatively using Fairclough’s Three-Dimensional Model of Critical Discourse …
Advertising campaign (1 obras) · Civil engineering (1 obras) · Climate change (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumerism (1 obras) · Discourse Analysis in Language Studies (1 obras) · Engineering (1 obras) · Environmental planning (1 obras) · Environmental resource management (1 obras)