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An Investigation of the Relationship Between Activity Loyalty and Perceived Constraints

Dados Bibliográficos

ID10137389
AutoresSheila J Backman (Clemson University, autor correspondente)
Ano1991
Volume23
Fascículo4
Páginas332-344
Data de publicação1991-09-01
Open AccessNão
TipoARTICLE
PeriódicoJournal of Leisure Research (JOURNAL)
Identificadores do periódicoISSN: 0022-2216 • E-ISSN: 2159-6417
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00222216.1991.11969864
OpenAlexW1799204803
IdiomaEN
Citações recebidas25
Referências citadas10

Very little is known about the constraints that influence individuals to discontinue their participation in leisure activities. The purpose of this study is to examine the relationship between loyalty and the perception of constraints among golfers. Based on combining a measure of affective attachment with one of frequency of participation, loyalty was classified as high, spurious, latent, or low. Results of the analyses revealed that there were significant differences between golf participants' type of loyalty and their perceptions of transportation and promotion constraints necessary to induce discontinuance. No significant differences were found between types of loyalty and the perception of individual, social, and pricing/distribution constraints

Advertising · Business · Loyalty · Perception · Political science · Promotion (chess · Spurious relationship · Statistics · Customer Service Quality and Loyalty · Marketing · Mathematics · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Sport and Mega-Event Impacts

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Citações por ano0,71
Intervalo de citações1991 - 2018 (28)
Altamente citadoNão

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