Hacks, Flacks, and Counter‐Attacks

Cigarette Advertising, Sponsored Research, and Controversies

Dados Bibliográficos

ID10220719
AutoresRichard W Pollay (Action on Smoking and Health, autor correspondente)
Ano1997
Volume53
Fascículo1
Páginas53-74
Data de publicação1997-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Social Issues (JOURNAL)
Identificadores do periódicoISSN: 0022-4537 • E-ISSN: 1540-4560
EditoraWiley (PUBLISHER • GB)
DOI10.1111/j.1540-4560.1997.tb02431.x
OpenAlexW2093162925
IdiomaEN
Citações recebidas9
Referências citadas40

The tobacco industry promotes friendly “experts” and uses public relations tactics to produce uncertainty around research results that threaten it. This inhibits public policies responsive to these research findings. These tactics, long used against medical science, are now being used to counter the studies challenging to the myth that cigarette advertising is of no import. The numerous weaknesses of the industry‐advanced argument are discussed, drawing particularly on the literature of consumer behavior, marketing, and advertising. The vast preponderance of evidence indicates that cigarette advertising plays a meaningful role in influencing the perceptions, attitudes, and smoking behavior of youth. Denials of these effects, without brand new and compelling evidence, are highly suspect

Advertising · Advertising campaign · Argument (complex analysis · Business · Criminology · Mythology · Perception · Political science · Public relations · Suspect · Tobacco industry · Climate Change Communication and Perception · Consumer Behavior in Brand Consumption and Identification · History · Law · Marketing · Media Influence and Health · Medicine · Psychology