A Community-Engaged Social Marketing Campaign to Promote Equitable Access to Covid-19 Services Among Latino Immigrants

Dados Bibliográficos

ID11036632
AutoresHarita S Shah (Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Harita Shah (0000-0002-8892-7753, Johns Hopkins University), Alejandra Flores Miller (Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Peng Yang (0000-0003-0144-2575, Johns Hopkins University), Cui Yang (0000-0003-3779-0424, Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Suzanne M Grieb (0000-0001-9971-4115, Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Mitchell Lipke (Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Benjamin F Bigelow (0000-0002-8255-0748, Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Katherine Hartman Phillips (Johns Hopkins University), Pedro Palomino (Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.), Pedro A Palomino (Johns Hopkins University), Kathleen R Page (0000-0002-6859-1973, Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.)
Ano2023
Volume113
Fascículo3
Páginas263-266
Data de publicação2023-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAmerican Journal of Public Health (JOURNAL)
Identificadores do periódicoISSN: 0090-0036 • E-ISSN: 1541-0048
EditoraAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2022.307191
PMID36657094
OpenAlexW4317473271
IdiomaEN
Citações recebidas5
Referências citadas9

To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. (Am J Public Health. 2023;113(3):263–266. https://doi.org/10.2105/10.2105/AJPH.2022.307191 )

2019-20 coronavirus outbreak · Advertising · Business · Coronavirus disease 2019 (COVID-19) · Health equity · Immigration · Intervention (counseling) · Political science · Public health · Public relations · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) · Social marketing · Social media · Medicine · Migration, Health and Trauma · Nursing · Respiratory viral infections research · Vaccine Coverage and Hesitancy