Products, Promotion, and (Possibly) Profits

Sports Entrepreneurship Revisited

Dados Bibliográficos

ID11082018
AutoresWray Vamplew (0000-0002-8266-0998, University of Stirling, University of Edinburgh, and Manchester Metropolitan University, autor correspondente)
Ano2018
Volume45
Fascículo2
Páginas183-201
Data de publicação2018-07-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Sport History (JOURNAL)
Identificadores do periódicoISSN: 0094-1700 • E-ISSN: 2155-8450
EditoraUniversity of Illinois Press (PUBLISHER • US)
DOI10.5406/jsporthistory.45.2.0183
OpenAlexW2884845849
IdiomaEN
Citações recebidas6
Referências citadas16

This article provides two new definitions in sports history: first, the sport product, which is seen as encompassing player, spectator, and associated products; and, second, sports entrepreneurship, which covers the four categories of direct income seeking, indirect income seeking, psychic income seeking, and nonprofit promotional activities. Within these categories, attention is drawn to sports entertainment and “dark” entrepreneurs, as well as the historical importance of examining entrepreneurial failure. Two typologies of sports entrepreneurs are presented, one looking at aims and objectives and the other at function. It is argued that socio-cultural sports historians should not ignore economic aspects of sports provision

Advertising · Business · Entertainment · Entrepreneurship · Function (biology · Political science · Product (mathematics · Promotion (chess · Psychic · Public relations · Sociology · Sports marketing · Law · Marketing · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society