We are one Kenya

Representations of the nation, leadership, and de-ethnicized identity on reality TV

Dados Bibliográficos

ID11267710
AutoresMelissa Tully (0000-0003-1850-3477, University of Iowa, autor correspondente), David Tuwei (0000-0002-7403-8509, University of Iowa)
Ano2016
Volume38
Fascículo8
Páginas1119-1135
Data de publicação2016-11-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoMedia Culture & Society (JOURNAL)
Identificadores do periódicoISSN: 0163-4437 • E-ISSN: 1460-3675
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443716635868
OpenAlexW2296886898
IdiomaEN
Citações recebidas3
Referências citadas29

This research analyzes Uongozi, a massive multimodal civic education campaign that culminated in the Uongozi reality television show, situating the campaign within its socio-political context. Our analysis suggests that Uongozi framed and promoted a version of leadership that is tied to an idealized progressive, youth leader despite the lack of quality youth ‘candidates’ on the show. The campaign also endorsed a message of national unity and identity, articulated through the promotion of a nonethnic collective Kenyan identity. Uongozi contributed to a larger pre-election narrative promulgated through mass media efforts that encouraged Kenyans to move beyond ethnicity in their voting and participate in a peaceful election

Aesthetics · Context (archaeology · Ethnic group · Geography · Identity (music · Kenya · Mass media · Media studies · Narrative · Political science · Politics · Presidential election · Promotion (chess · Public relations · Sociology · Voting · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · Law · Media Studies and Communication